[:en]Watch the complete interview (in Spanish).
In an interview streamed by Produ Live, Joe Fregoso Senior Business Development Director Americas for MEDIAGENIX, talks about the flexibility of the WHATS’ON platform as it caters to the needs of both international multimedia corporations and local broadcasters and OTTs.
MEDIAGENIX develops software for programming and distributing content across multiple platforms, services or channels – whether for OTT, DTC, Linear or VOD – providing answers to the complexities of daily operations.
”WHATS’ON adapts to everyone’s needs and budgets”, says Joe Fregoso. “Although we are mostly known for what we do for global companies, we are also implementing solutions for small operations. We recently installed WHATS’ON for a small OTT service, for instance. One of the great strengths of MEDIAGENIX is that although our platform is comprehensive and complex as a whole, it is implemented as a modular solution. This means that we analyse the specific needs and determine with which modules we can optimize the client’s workflows. We have done that for a small cooking channel in Belgium, for instance. It is true that we work for global media operations, but we also provide specific solutions for smaller operators, which often have even bigger needs.”
Optimum rights management at the centre of media operations
The new developments in WHATS’ON focus on the optimal use of the inventory (rights), and high-quality schedules and content workflows. The surge in the number of channels, services and platforms and the ensuing battle for the attention of the viewer, have put optimum rights management at the centre of media operations. Rights descriptions evolve constantly and turn ever more complex as they deal with new business models, new competitors and new viewer behaviour.
Joe Fregoso: “Now that the old paradigm in media operations is changing, it is very important to have a partner like MEDIAGENIX. We learn from the experience of more than 100 clients worldwide, and this enables us to future-proof our platform.”
The automated off-peak scheduling solution by MEDIAGENIX is a case in point. It optimizes the quality of linear schedules, and drastically reduces the human effort. Schedulers can finetune which criteria they find most important for a high-quality schedule. They might for example want to minimize the cost of the content or they might want to maximize the predicted ratings. The tool leverages an advanced machine learning model that will evaluate and optimize how to continuously improve the interpretation of these dimensions.
Also read and watch Ivan Verbesselt on OTT strategy and how to maximize OTT ROI.[:es]
Para ver la entrevista completa haga click aquí
MEDIAGENIX destaca la flexibilidad de su plataforma WHATS’ON para gestionar tanto a corporaciones multimedia internacionales como a empresas de emisión de contenidos locales. “Es una plataforma que puede adaptarse a las necesidades y presupuestos de cada empresa” destaca Joe Fregoso, director de Ventas para las Américas de MEDIAGENIX durante una emisión de PRODU LIVE.
Joe Fregoso: “Aunque somos conocidos por el uso de WHATS’ON en empresas con distribución mundial, contamos con implementaciones para operaciones pequeñas. Recientemente, hicimos una instalación para una empresa pequeña en la categoría de OTT. Una gran bondad de MEDIAGENIX es que, si bien es cierto que tenemos una plataforma muy completa y compleja, es una solución modular y, por tanto, luego de hacer un análisis de necesidades podemos determinar qué módulos son los apropiados para optimizar los flujos del cliente en particular. También, por ejemplo, tenemos un canal de cocina en Bélgica”.“Es verdad que trabajamos con operaciones de medios globales, pero también hacemos cosas muy específicas para operadores que tienen necesidades incluso mayores que una empresa de medios internacionales”.
La solución para la programación automatizada en horarios fuera de pico de MEDIAGENIX ayuda a optimizar la calidad de la programación lineal, a la vez que reduce el trabajo humano necesario para programar contenidos en horarios fuera de pico. El equipo de programación podrá ajustar los parámetros que consideren más importantes para generar una programación óptima. Por ejemplo, es posible minimizar el costo del contenido o maximizar los índices de audiencia previstos. La solución de MEDIAGENIX utiliza el aprendizaje automático (machine learning) para aprender y mejorar con el tiempo.
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