IBC 2024

At IBC 2024 as not seen on TV: Smart content solutions to strategize, manage, and engage.

About Mediagenix

We are the trusted partner for media companies. We optimize business operations. And boost growth. Throughout the entire content lifecycle. We develop smart content solutions. To strategize. Manage. Engage. All around one source of truth: our software. The result? Constantly shaping future transformations.

With a 30-year track record, Mediagenix stands out as a visionary architect in the media landscape, placing efficient content lifecycle management at the core of the media business. The innovative SaaS solutions enable media companies to engage viewers across diverse platforms, optimize content returns, and navigate changes with business agility.

Mediagenix is where creativity meets technology, driving the industry forward and making memorable media experiences happen.

Our values

Mutual respect is at the heart of everything we do.

  • Relationships built on trust and accountability

    We start from honesty, transparency and vulnerability – We acknowledge mistakes – We do what we say – We own what we do – We embrace diversity

  • Growth through learning and sharing

    We consciously capture and share wisdom to make informed decisions – We seek and provide constructive feedback – We evaluate our work in a critical way – We integrate learnings in our way of working – We grow our skills by stepping out of our comfort zone

  • Proud to lead

    We challenge the status quo – We set standards, keeping the broader picture in mind – We dare to make bold decisions – We keep raising the bar to achieve excellence – We proudly share and celebrate success

  • Passionate for success

    We focus on adding value in our journey with all stakeholders – We commit to delivering sustainable results – We diligently deliver on our commitments – We recognize all contributions to our success – We earn recognition for the value we generate

Our promise: we make your life easier

By smartly and dynamically matching content supply with demand, you will ensure that every piece of content meets its audience precisely when and where it’s most effective — in one smooth and smart flow from the strategic level to the scheduling stages.


We stand firm on four key principles:

  • Smarter and smoother workflows

    Automation for touchless workflows frees up time and resources for strategic initiatives.

  • Orchestration of connected workflows

    Eliminating data silos and ensuring everyone is working on the same information.

  • Ecosystem of connected content, rights, and data

    Making it easy to find and manage your content, and ensuring you are using the right content for the right audience.

  • Configurable and pluggable platform

    Offering you the flexibility to create a content supply chain that works for you.

Our Management Committee

Portrait of Fabrice Maquignon

Fabrice Maquignon

Portrait of Didier Van der Coelden

Didier Van der Coelden

Portrait of Françoise Semin

Françoise Semin

Chief Commercial Officer
Portrait of Myriam Hoste

Myriam Hoste

Chief People Officer
Portrait of Kurt Van Looveren

Kurt Van Looveren

Chief Operating Officer
Portrait to Veerle Verspille

Veerle Verspille

Chief of Staff
Portrait of Ivan Verbesselt

Ivan Verbesselt

Chief Product & Marketing Officer
Portrait of Quentin Pouplard

Quentin Pouplard

Chief Technology Officer
Portrait of Emmanuel Müller

Emmanuel Müller

Managing Director Americas


  • Mediagenix experiences significant growth in <>North America, acquiring the media program management solution from the broadcast AdTech leader.
  • The Miami office is now the Mediagenix US headquarters. New office in Denver, Colorado. Both offices manage customer relations and support for the growing roster of customers across North America and Latin America.
  • Rebranding: all solutions now come under the Mediagenix umbrella brand.


  • Mediagenix and BeBanjo join forces to expand global product leadership in media business management solutions.
  • New offices in London and Madrid.
  • The Mediagenix offering stays on top of market evolutions, gradually growing into a Media Business Management Platform with SaaS solutions for content strategy, content value management, and content scheduling.
  • The Mediagenix headcount passes the 300 employees mark representing 30+ nationalities.


  • Mediagenix opens the Sydney office to serve growing demand and strengthen the market position in Australia and New Zealand.


  • As Dirk Debraekeleer moves on to chair the Board of Directors, Fabrice Maquignon joins the company as the new CEO.
  • Mediagenix brings private equity firm Sofindev on board as a strategic partner to further strengthen innovation and growth.


  • MEDIAGENIX is Great Place to Work certified.


  • Start-up of the Mediagenix Americas office in Miami, the operational center for North & South America and Canada.
  • The Mediagenix headcount passes the 200 employees mark.


  • Start-up of the Mediagenix APAC office in Bangkok, the operational center for the Asia-Pacific region.


  • The growth of international customers helps Mediagenix get a foothold on new markets. Mediagenix opens a commercial beachhead in Singapore for the APAC region.


  • The Mediagenix headcount passes the 100 employees mark.


  • France Télécom (now Orange) becomes the first customer to use WHATS’ON also for VOD services and online content.


  • Telcos, cable operators, service providers and other new players start entering the market. Mediagenix answers with innovation, expansion and regional partnerships: WideOrbit for the United States and Canada. WideOrbit distributes WHATS’ON as an OEM product under the name of WO Program. Qvest Media (2009) for the Middle East.


  • First steps on the German market with public broadcaster WDR.


  • A growth boost, which one year later leads to the birth of Broadcast Management System WHATS’ON. Little by little an increasing number of top North European broadcasters start using WHATS’ON for their linear transmissions.


  • Via VTM, the company is introduced to the Danish commercial channel TV2. This marks the start of inroads into the Scandinavian market, driven by word-of-mouth increasingly also among public broadcasters.
  • In the meantime in Belgium, public broadcaster RTBF becomes a customer, too. The company is now named Mediagenix.


  • A couple of software buffs found the company OO Partners (OO stands for Object Oriented), with a first major project at the new Belgian commercial broadcaster VTM: designing a software solution for program scheduling. Their project—called PSI for Integrated Planning System —is redesigned into a real product, PSI96.
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Go for a career at Mediagenix

Here is why

  • Cutting-edge software solutions

    We’re always brewing up the next big thing for future transformations. With the right pinch of AI, the magic is truly astonishing!

  • Global impact

    Join a diverse team from 30+ nationalities in offices worldwide. Help develop magical software that prominent media companies around the globe trust to streamline their operations and shape their future.

  • Contagiously passionate

    We are super passionate about making things work for our customers. And we’re genuinely proud to be trusted with the heart of their operations. The core of their business. Their future.

  • Growth through training and personal coaching

    Learning is a big deal for us—we offer training sessions and on-the-job learning opportunities for everyone, both for teams and individually. All year round. You’ll get personal coaching to guide you in your personal development.

  • A heart for your wellbeing

    We care about how you’re doing. For instance, we let you figure out within your team how and where you work best. We’ve got this year-long program packed with cool activities to keep you mentally, physically, and socially on top of things.

  • Recognition

    We recognize the value you create and see what you’re made of. You can count on competitive remuneration with an excellent benefits package.

Proud partner in helping 180+ media groups grow

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