300+ experts make your life easier from acquisition and rights management, planning and scheduling through to publication and beyond

We are a close-knit team representing 30+ nationalities and working from offices in Brussels, Sunrise (Florida), Bangkok, London, MadridSkopje, Singapore, and Sydney. We pride ourselves on our close working relationships with our international customer base and the fact that the solutions we co-create are at the heart of future-fit media operation ecosystems.

You could say that we provide a kind of ERP system for media companies that offer their viewers content on diverse channels and platforms in the sense that our WHATS'ON Media Business Management Platform enables our customers to align demand, capacity, inventory, and distribution. We support the media companies' digital transformation and adoption of cloud technologies and cloud deployment models with a flexible, hybrid framework, modular SaaS solutions, and task & collaboration facilitating apps.

What makes us unique

  • Our customer portfolio
    The world’s leading media groups have chosen us as their partner. Our longstanding customers include media networks, broadcasters, OTT platforms and streamers (both FAST and  xVOD), sports rights holders, and video service providers.
  • Our product co-creation across customers
    We continuously invest in innovative content supply chain solutions.
  • Our 100% project success rate
    Our team delivers results and our solution leads to substantial cost savings. Our regional offices & teams offer services around the globe and 24/7 support service hand in glove with over 10,000 WHATS’ON users.
  • We are a leading, experienced and global enabler
    Sharing, promoting and implementing best practices is in our DNA. After more than thirty years of close collaboration with an ever-growing international customer community, we rank among the top tech vendors in the international media industry.
  • We have the real end-to-end content-centric multichannel supply & value chain platform.
    Our platform and services are consistently marked as the best on the market.










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Making Memorable Media Experiences Happen

Media companies need possibilities to create differentiating experiences and engage with their viewers. Doing so on a massive scale and towards a micro-segmented audience has become daunting. Therefore, we optimize the end-to-end content supply chain & value chain to such an extent that media companies can focus on their creativity. This is the foundation for them to make the most profound connection with consumers and deliver memorable media experiences with content available anytime, anywhere on any device.


We make your life easier

We make it easier for you to bring the right content at the right time to the right audience through the right channels

  • by intelligently matching content supply and demand at both the strategic and the planning level;
  • by orchestrating and hiding the complexity of the underlying media supply chain at the execution level.

We base ourselves on 4 fundamental principles:

  1. We enable you to operate a smarter and smoother content supply chain, ultimately facilitating touchless operations.
  2. We orchestrate the end-to-end content supply chain through connected workflows.
  3. We connect content, rights and data in an ecosystem.
  4. Through co-creation and based on our configurable offering, we provide a pluggable partner ecosystem that ensures end-to-end visibility across company boundaries.

As a result, you will be able to maximize Content ROI by raising revenues through more engaged audiences and lowering operating costs.



  • MEDIAGENIX and BeBanjo join forces to expand global product leadership in media business management solutions.
  • The MEDIAGENIX headcount passes the 300 employees mark representing 30+ nationalities.


MEDIAGENIX opens the Sydney office to serve growing demand and strengthen the market position in Australia and New Zealand.


  • As Dirk Debraekeleer moves on to chair the Board of Directors, Fabrice Maquignon joins the company as the new CEO.
  • MEDIAGENIX brings private equity firm Sofindev on board as a strategic partner to further strengthen innovation and growth.
  • The Americas office moves house from Fort Lauderdale to Sunrise, Florida (17 km further west).


MEDIAGENIX is Great Place to Work certified.


  • Start-up of the MEDIAGENIX Americas office in Fort Lauderdale, the operational centre for North & South America and Canada.
  • The MEDIAGENIX headcount passes the 200 employees mark.


Start-up of the MEDIAGENIX APAC office in Bangkok, the operational centre for the Asia-Pacific region.


The growth of international customers helps MEDIAGENIX get a foothold on new markets. MEDIAGENIX opens a commercial beachhead in Singapore for the APAC region.


The MEDIAGENIX headcount passes the 100 employees mark.


  • France Télécom (now Orange) becomes the first customer to use WHATS’ON also for VOD services and online content.
  • Meanwhile in London, BeBanjo is founded as a response to growing on-demand video consumption. 


Telcos, cable operators, service providers and other new players start entering the market. MEDIAGENIX answers with innovation, expansion and regional partnerships:

  • WideOrbit for the United States and Canada. WideOrbit distributes WHATS’ON as an OEM product under the name of WO Program.
  • Qvest Media (2009) for the Middle East.


First steps on the German market with public broadcaster WDR.


A growth boost, which one year later leads to the birth of WHATS’ON. Little by little an increasing number of top North European broadcasters start using WHATS’ON for their linear transmissions.


Via VTM, the company is introduced to the Danish commercial channel TV2. This marks the start of inroads into the Scandinavian market, driven by word-of-mouth increasingly also among public broadcasters. In the meantime in Belgium, public broadcaster RTBF becomes a customer, too. The company is now named MEDIAGENIX.


A couple of software buffs found the company OO Partners (OO stands for Object Oriented), with a first major project at the new Belgian commercial broadcaster VTM: designing a software solution for programme scheduling. Their project—called PSI for Integrated Planning System —is redesigned into a real product, PSI96.



MEDIAGENIX joined the United Nations Global Compact. This is a commitment signed by organizations and companies across the globe to implement a sustainable and socially responsible policy and to report on its implementation. At the core of this commitment are 10 principles in the area of Human Rights, Labour, Environment, and Anti-corruption.

Want to know more? Let's talk.