The participants of the Master Class on LAVA* (Brussels, 19 April) were poised on the edge of their seats as trainer Jelena showed them the ropes of the single toolset for planning content on both VoD and linear delivery platforms. They went through the workflow of scheduling stand-alone and catch-up transmissions, preparing the destination materials and finally publishing the content.
*LAVA is about having the best of both worlds, VoD and Linear, in a single toolset, as on-demand services and linear broadcasting dovetail in today’s content-centric media world.
