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Sep 15

Selling rights: no pain, more gain

Sunday September 15th, 2019

By François-Xavier Schlesser, Business Development Manager

As published in TVBEurope, July 2019

RIGHTS OUT, the cloud-native web app by MEDIAGENIX, cuts though the complexity and pitfalls of selling content rights, eliminates time consuming chores, and leaves more time to optimise a key revenue stream. 

The need to produce more exclusive content than ever comes at a cost that has to be balanced with new revenues. One of the most rewarding revenue generators is licensing distribution rights for other countries, markets or platforms to third parties.

But how can you detect which titles are available for selling? And with so many rights holders involved how can you be sure you have cleared all rights? Above all, you want to avoid legal issues and penalties. More often than not the information is scattered over multiple sources and time and time again you find yourself copying data from the scheduling system, Excel sheets or paper documents. Keeping a clear view on costs, following up on tasks, dealing with complex revenue distribution calculations … it’s all so time consuming and error-prone. Losing track of communications around proposals, deals and sales you are left with the feeling  you could make more and better deals if only the information was consolidated in a central place.

Saving time, errors and issues

RIGHTS OUT by MEDIAGENIX enables broadcasters to efficiently identify sales opportunities, plan sales, clear rights, draw up deals, orchestrate and follow up on tasks, calculate and manage revenue distribution and —in a later stage—draw up contracts and deliver the materials.

Managing a catalogue of avails, which gets its real time data from the WHATS’ON content repository, users can select content with a clear view on the distribution rights, propose it to the market or at request of a potential customer, defining the licensing rights, conditions and pricing. They are warned about conflicts with their own exploitation rights and with rights that have already been sold.

The app is used in connection with Broadcast Management Platform WHATS’ON by broadcasters who want to license own (co)productions. In time the scope will be extended to sublicensing unused broadcast rights, selling  archive material on-demand rights and so on, also providing answers to the specific needs of production houses and distributors, if desired as a stand-alone app.

 

 

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