Jan 31

About personalised content delivery

Johan Vanmarcke, Managing Director MEDIAGENIX Asia in the Jan/Feb issue of APB (page 14-15, A media lifecycle landscape mapped within BI and MAM sytems):

“(…) Media companies differentiate themselves by providing content that their consumers want to consume. To do this, they must have a better understanding of their customer, and develop a customer profile resulting in improved personalisation of content creation and delivery. To manage this complexity from a business operation’s point of view, and having all departments working together, this is where WHATS’ON comes in. WHATS’ON streamlines, automates and optimises the core business processes of media companies. Through the process, WHATS’ON ensures operators stay within budgets, deliver quality media, reach their editorial targets, and comply with regulatory requirements. (…)”