Resources

Mediagenix Snowflake integration empowers customers with enhanced data access

We are excited to announce the launch of our new Snowflake integration. This cutting-edge integration is designed to enable customers to effortlessly pull data from our extensive platform ecosystem, significantly enhancing their data analysis and decision-making capabilities.

The content value management challenge

In the second of a series of articles throughout 2024 examining the key challenges broadcasters and content rightsholders face today, Nick Moreno explores the crucial challenge of maximizing content value amid rising production costs and shifting industry trends.

The Content Strategy Challenge

In the first of a series of articles throughout 2024 examining the key challenges broadcasters and content rightsholders face today, Nick Moreno explores the challenges media companies face in developing content strategies amid rapid industry transformation. Data-driven insights play a crucial role in shaping strategic decisions and aligning corporate strategy with audience preferences and market dynamics.

The FAST distribution model: mastering the monetization potential of content

For FAST channels to stand out from the crowd, they need to create scale, and ensure a stable source of ad revenues, packaging and scheduling their content to high standards across a diverse range of platforms.