Resources

AI Meets Editorial: The Human-AI Synergy at the Heart of Personalization and Modern UX

In an era where content abundance meets attention scarcity, the pressure is on for media platforms to get personalization right. At the recent Devoncroft webinar, industry leaders from Globo and Mediagenix offered a revealing look at how AI-driven personalization is no longer a backend feature. It is now a front-row player in shaping editorial strategy, user experience, and revenue models.

Beyond the Algorithm: Crafting Personalized Media Experiences

In this article, Thibault D’Orso explains how advanced recommendation systems and innovative AI-driven approaches are transforming content discovery, delivery, and strategy to meet the demands of today’s media landscape.

More than Metrics: How Data Shapes Creative and Commercial M&E Success

Explore how the integration of creativity, commercial priorities, and audience data is reshaping the industry and unlocking opportunities for enhanced decision-making, engagement, and profitability.

The Next Frontier of Content Scheduling

Mediagenix has launched a series of webinars to delve into the intricacies of the content lifecycle. The first session zeroed in on content scheduling, featuring insights from Mediagenix experts Michel Beke, Nick Moreno, and Nikias Arts.

Nayla Nassar on the transformation of broadcasters to embrace the streaming era

As the world shifts to digital-first media consumption, traditional broadcasters are undergoing a monumental transformation to thrive in the streaming era. Nayla Nassar, Strategic Account Manager for Mediagenix, sheds light on how broadcasters are evolving their content strategies now that viewers expect seamless on-demand content. Here’s a closer look at the pillars of this transformation.

Talpa Network Transitions to Mediagenix SaaS Platform for Advanced Content Strategy and Scheduling

Brussels – November 25th, 2024 – Talpa Network, the privately-owned Dutch media conglomerate, has completed a comprehensive cloud migration to Mediagenix’s SaaS platform. This marks the start of a transformative investment that introduces a myriad of innovative capabilities for the optimization of Talpa Network’s content and channel management.