Resources

Engagement & Conversion Hacking

This article focuses on the critical role of personalization and recommendation strategies in optimizing user engagement and monetization for video services. It highlights that an effective approach to personalization is not just about driving engagement but also about enriching the entire content lifecycle, including content strategy, curation, and scheduling.

Your content lifecycle. Lean. Smart.

Corporate brochure (updated 2025)

Reimagining the contentsupply chain – four keylearnings from NAB25

The Content Scheduling Challenge

Nick Moreno on the need for a flexible, “Best of Breed” approach to media supply chains, combining specialized solutions that are interconnected for greater responsiveness.

Beyond the Silos: Automating Content Scheduling Across All Linear Scenarios

This white paper on the Content Scheduling Challenge — by Fred Dawson in partnership with Mediagenix — explores essential strategies for broadcasters seeking to optimize content scheduling across platforms with greater speed and agility.

What Media Companies Can Do to Become More Data-Driven, Automated, and Connected

How mature are media companies in adopting data-driven decision-making? How many media companies have a structured approach to automation? How well-connected are the systems within media organizations? What percentage of media companies have fully integrated strategies for automation, data, and connectivity?