The Content Lifecycle Revisited

Secure your spot now for three live webinars as we explore the vast potential for transformative improvements.

Talpa Network Transitions to Mediagenix SaaS Platform for Advanced Content Strategy and Scheduling

Brussels – November 25th, 2024 – Talpa Network, the privately-owned Dutch media conglomerate, has completed a comprehensive cloud migration to Mediagenix's SaaS platform. This marks the start of a transformative investment that introduces a myriad of innovative capabilities for the optimization of Talpa Network’s content and channel management.

Talpa Network Logo

Talpa Network, known for its diverse portfolio of TV channels, radio stations, digital solutions, social media platforms and magazines, is privately owned by the visionary creator John de Mol. The company optimizes the lifecycle and lifetime value of its extensive content portfolio by leveraging advanced Mediagenix software suites for content strategy, content value management and content scheduling.


The cloud migration, which began in the summer of 2023, incorporated a comprehensive review of Talpa Network’s media inventory. By moving to a Mediagenix SaaS model, Talpa Network is now poised to explore new media capabilities in stages, flexibly adopting advanced tools and responding dynamically to changing industry needs with access to continuous software upgrades and updates.

The go-live was seamlessly executed through a close collaboration between Talpa Network and Mediagenix. The successful transition marks a leap forward in the Talpa Network-Mediagenix partnership. With Mediagenix Ratings Artist already in place – an award-winning tool for predictive ratings – Talpa can now leverage even more groundbreaking solutions as they are introduced, enriching its capabilities to adapt to real-time audience insights.

Wouter Schreuder, Head of Content Operations at Talpa said: “With Mediagenix’s SaaS platform, we are not only optimizing our content and channel management but are also setting the stage for future advancements. This platform empowers us to adopt new capabilities as they are introduced, keeping us agile and responsive in a rapidly evolving media landscape”.

Ivan Verbesselt, Chief Strategy and Marketing Officer at Mediagenix added: “Our partnership with Talpa Network exemplifies the value of a SaaS-based approach in modern media management, enabling organizations to access continuous upgrades and enhance their operational agility. We are excited to support Talpa Network as they embrace new features and capabilities that align with their evolving strategy.”

As part of the project, Talpa Network has adopted Mediagenix’s cloud-based image and video content management capabilities, which provide more efficient and scalable solutions for its growing digital operations. The move also included transitioning to the frame-accurate Mediagenix Video Assistant for editorial validation, segmentation and annotation (time-coding), further enhancing its content delivery.

Talpa Network is now looking ahead to future projects with Mediagenix, including the rollout of new SaaS products that will support its strategic planning, promotion and scheduling, as well as workflow orchestration and the image and metadata flow between content production and distribution.

Insights

Get inspired

28 Nov. 2024

Nayla Nassar on the transformation of broadcasters to embrace the streaming era

As the world shifts to digital-first media consumption, traditional broadcasters are undergoing a monumental transformation to thrive in the streaming era. Nayla Nassar, Strategic Account Manager for Mediagenix, sheds light on how broadcasters are evolving their content strategies now that viewers expect seamless on-demand content. Here’s a closer look at the pillars of this transformation.

Nayla Nassar on the transformation of broadcasters to embrace the streaming era

06 Nov. 2024

Mediagenix Survey Shows 55% of Media Companies Struggle with Automation and System Connectivity

MBC Group Champions Smarter Workflows to Secure the Future of Media

Mediagenix Survey Shows 55% of Media Companies Struggle with Automation and System Connectivity

04 Nov. 2024

Join us in Lisbon for our Open House!

Come to our Open House in Lisbon—organized by Ibertelco, our valued partner in Portugal. See why Mediagenix is the best scheduling decision you’ll ever make!

Join us in Lisbon for our Open House!

10 Oct. 2024

Mpowered for Life: Our Thoughts on World Mental Health Day

On this World Mental Health Day, we are thinking of our colleagues – and indeed all people - around the globe who are navigating difficult circumstances—whether due to climate forces or geopolitical tensions. At Mediagenix, we believe that mental, physical, and social wellbeing is a fundamental right—and we strive to reflect this belief in everything we do.

Mpowered for Life: Our Thoughts on World Mental Health Day

07 Oct. 2024

"Doing things right with content is important, but doing the right thing is critical."

At IBC 2024, Mediagenix CEO Fabrice Maquignon and Ivan Verbesselt, Chief Strategy and Marketing Officer, were interviewed by Martin Redhead, IABM Research Lead, following Mediagenix's win of the BaM Award for Mediagenix Strategic Planning.