“Doing things right with content is important, but doing the right thing is critical.”
At IBC 2024, Mediagenix CEO Fabrice Maquignon and Ivan Verbesselt, Chief Strategy and Marketing Officer, were interviewed by Martin Redhead, IABM Research Lead, following Mediagenix's win of the BaM Award for Mediagenix Strategic Planning.
Hear their insights on a holistic approach to content lifecycle management and the importance of establishing a data-driven content lifecycle before placing overly high short-term expectations on AI and ML.
Insights
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16 Jun. 2026
5 Things Media Companies Are Doing with Mediagenix Right Now
As media operations become more demanding, this article explores five real-world ways broadcasters, streamers, and content distributors are using Mediagenix today to simplify workflows, boost agility, and scale smarter.
10 Jun. 2026
Programming at Scale: Why Channel and Platform Operations Are Reaching a Breaking Point
Television operations once relied on predictable scheduling and stable distribution. Today’s fragmented video ecosystem—spanning linear TV, FAST, streaming, and digital platforms—drives complexity, as legacy workflows struggle to manage multi-platform content, rights, and monetization.
09 Jun. 2026
Mediaset Italia Modernizes Content Supply Chain and Channel Operations with Mediagenix
Mediagenix, today announced that Mediaset Italia, part of MediaForEurope (MFE), is advancing its content supply chain transformation by enriching its channel scheduling operations with the Mediagenix platform.
03 Jun. 2026
From Static Data to Decision Intelligence
Media firms are shifting from static dashboards to decision intelligence—connecting siloed data into a real-time decision layer. With semantic intelligence, they unlock content value, optimize programming, and drive faster monetization and audience engagement.
23 Apr. 2026
Mediagenix Sweeps 2026 NAB Awards With Wins for Product of the Year and Best of Show for Scheduling Optimization
Mediagenix wins for its Scheduling Optimization capabilities that help broadcasters and FAST operators move beyond traditional scheduling automation toward continuous channel performance optimization.
