“Doing things right with content is important, but doing the right thing is critical.”
At IBC 2024, Mediagenix CEO Fabrice Maquignon and Ivan Verbesselt, Chief Strategy and Marketing Officer, were interviewed by Martin Redhead, IABM Research Lead, following Mediagenix's win of the BaM Award for Mediagenix Strategic Planning.
Hear their insights on a holistic approach to content lifecycle management and the importance of establishing a data-driven content lifecycle before placing overly high short-term expectations on AI and ML.
Insights
Get inspired
23 Apr. 2026
Mediagenix Sweeps 2026 NAB Awards With Wins for Product of the Year and Best of Show for Scheduling Optimization
Mediagenix wins for its Scheduling Optimization capabilities that help broadcasters and FAST operators move beyond traditional scheduling automation toward continuous channel performance optimization.
25 Mar. 2026
Accelerating Content Licensing and Distribution Sales Cycles
Accelerate content licensing and distribution with unified title management, real‑time rights clarity, and semantic insights that help media teams close deals faster.
25 Mar. 2026
Mediagenix Showcases Semantic Intelligence-Powered Title Management, Schedule Optimization, and Personalization at NAB 2026 Show
New innovations connect discovery, programming, and monetization into a continuous optimization model for the Real-Time Media Enterprise.
25 Mar. 2026
Mediagenix Enhances Discovery Experience with New AI Search and Personalization
New semantic metadata enrichment and search capabilities improve discovery, engagement, and catalog utilization.
18 Mar. 2026
Mediagenix Introduces Advanced Scheduling Optimization to Power Continuous Channel Performance
New capabilities to be introduced combine content intelligence, automation, and performance insights to help broadcasters and FAST operators maximize engagement, efficiency, and channel margin across linear and streaming environments
