News & Views

MEDIAGENIX and Soundmouse partner to turn IP usage registering and reporting into a touchless workflow

Saving many hours a year spent on registering music usage in own productions and edits

In partnership with Soundmouse, the media technology company specializing in music cue sheet reporting and audio recognition services, MEDIAGENIX brings efficiency and automation to the process of registering and reporting IP usage, turning it into a touchless workflow. This new use case for the WHATS’ON Orchestrator saves many hours a year spent on registering music usage in own productions and edits.

While for most acquired content, intellectual property (IP) is known or can be automatically tracked,

registering usage of music and IP is still very much a manual and error-prone process for own productions and edits, including trailers and other promotional material.

MEDIAGENIX believes that data-driven automation around one source of truth can produce significant efficiencies across the content supply chain and enables media companies to manage by exception and hunt friction and hidden waste. The touchless process of registering and reporting IP usage is a case in point.

WHATS’ON Orchestrator

The WHATS’ON Orchestrator is the workflow engine layer in WHATS’ON that orchestrates and automates repetitive manual tasks across these different domains of the content supply chain. It frees media companies from suboptimal workflows as it is based on best-practice processes, which can be tuned to the clients’ specific requirements. The WHATS’ON Orchestrator plays a key role in the broadcasters’ transformation to an all-IT approach and has already proved its worth for VOD distribution, contract verification and subtitling processes.

The WHATS’ON Orchestrator plays a key role in the broadcasters’ transformation to an all-IT approach.

Touchless workflow

The WHATS’ON Orchestrator now also enables an efficiency leap in reporting IP usage in scheduled video material thanks to a partnership with Soundmouse.

The WHATS’ON Workflow Orchestrator manages the flow to get Soundmouse to scan specific video material. Soundmouse automatically tracks music and IP usage, reports this to the copyright organizations, and feeds information back to WHATS’ON. This way, WHATS’ON can bring its one source of truth up to date for all operations along the content supply chain.

This new use case for the WHATS’ON Orchestrator saves hours of tedious work a year spent on registering music usage in video material.

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