Mediaset Italia Modernizes Content Supply Chain and Channel Operations with Mediagenix

A project aimed at modernizing scheduling operations across Mediaset’s channel portfolio.

Brussels, Belgium – June 9, 2026 — Mediagenix, a global leader in smart content solutions to profitably connect the right content to the right audience, today announced that Mediaset Italia, part of MediaForEurope (MFE), is advancing its content supply chain transformation by enriching its channel scheduling operations with the Mediagenix platform.

As one of Italy’s largest broadcasters, Mediaset Italia operates a broad portfolio of linear and VOD channels, where scheduling plays a critical role in balancing editorial priorities, audience expectations, rights constraints, and commercial requirements. With the completion of the Mediagenix upgrade, Mediaset is transitioning towards a scalable model that lays the foundation for continuous channel optimization.

The Mediagenix platform centralizes scheduling workflows across Mediaset’s linear channel operations, enabling teams to design, build, and manage schedules more efficiently while maintaining full editorial control. Key benefits of the transformation include:

• Unified linear scheduling workflow that improves operational efficiency
• Centralized management of content and titles across multiple channels
• Greater scalability to support growing content volumes and channel complexity

“The most significant shift we see across the industry right now is broadcasters wanting to move away from building schedules manually to governing them intelligently,” said Tim Goff, VP Scheduling and Curation at Mediagenix. “The Mediaset project is a good example of what that looks like in practice. The implementation has been supported by close collaboration between Mediagenix and Mediaset teams, including on-site engagement and continuous alignment throughout the deployment.”

To learn more, visit mediagenix.tv

About Mediagenix

Mediagenix is a global leader in smart content solutions to profitably connect the right content to the right audience. The Mediagenix modular SaaS platform orchestrates the entire content lifecycle to actively drive content lifetime value and audience engagement. Content strategy, content value management, content scheduling and content personalization all converge into one lean, company-wide collaborative flow revolving around one source of truth. Headquartered in Brussels, Mediagenix has offices in Bangkok, Denver, London, Madrid, Miami, New York City, Paris, Singapore, Skopje, and Sydney. With a team of 400+ experts working closely with 10,000+ users, Mediagenix is the trusted partner for more than 200 media companies globally.

Media Contact

Melissa Harding
Grithaus Agency
(e): melissa@grithaus.agency