WHATS’ON Strategic Planning: seamless flow of information on the planned life cycle of content
The first delivery of WHATS’ON Strategic Planning is a long-term, content-centric plan that serves as directive to the platforms, channels and brands on when and how content will be used.
WHATS’ON Strategic Planning makes it possible for you to:
- define the life cycle of content in an easy way, and in a format that gives you the freedom you need at that early stage;
- benefit from a seamless flow of information into WHATS’ON, for operational planning;
- take constraints into account, such as budgets, financials, amortization plans, dubbing costs.