Mediagenix and White Peaks Solutions Team Up to Power Sharjah Broadcasting Authority’s Maraya Platform with AI-Based Personalization

Brussels, Belgium – May 8, 2025 – Mediagenix, a global leader in smart content solutions to profitably connect the right content to the right audience, and White Peaks Solutions, the prominent end-to-end OTT solutions provider, today announced a strategic collaboration with the Sharjah Broadcasting Authority to bring next-level content personalization to Maraya, the authority’s flagship streaming platform.

Sharjah Broadcasting Authority is the public media entity of the Emirate of Sharjah. Its digital platforms — including Maraya — aim to promote cultural heritage, educational content, and high-quality entertainment to Arabic-speaking audiences globally.

In partnership with White Peaks Solutions, Spideo — which Mediagenix acquired in 2024 — is providing Maraya with its AI-powered semantic recommendation engine, which is now part of the Mediagenix Recommendation product suite.

This capability enables real-time personalization based on semantic data, user context, and editorial objectives — providing intuitive recommendations aligned with both user intent and brand values. That cutting edge personalization increases engagement by 20-60% and conversion by 35%, while reducing curation effort by 50%.

Maraya users will therefore benefit from human-centered personalization, as part of White Peaks Solutions’ content management system FAULIO and the KWIKmotion online video platform — an enterprise-level solution enabling broadcasters and publishers to build, manage, and monetize OTT platforms across multiple devices in a secure and scalable environment.

“This partnership marks a new chapter in how Maraya combines technology and storytelling to elevate our platform,” said Salem AlJunaidi, Head of Content at Maraya Platform. “It’s an important part of how we will continue to entertain and delight our growing number of viewers across the MENA region.”

“We’re delighted to partner with Mediagenix and integrate its AI-powered semantic recommendation engine with our CMS, FAULIO, in order to deliver cutting-edge Personalization capabilities that will ensure Maraya maintains its position as one of the leading streaming platforms in the region,” said Jessy Abou Habib, Chief Operating Officer, White Peaks Solutions.

“Personalization is no longer just a nice-to-have — it’s a critical driver of engagement and retention, and by combining semantic intelligence with editorial agility, we’re helping Maraya offer the right content, to the right audience, at the right moment,” said Thibault d’Orso, co-founder at Spideo, now leading business development at Mediagenix.

If you’d like to meet Mediagenix at the CABSAT show in Dubai on May 13th-15th and learn more about its market-leading solutions, please contact Nayla Nassar, Sales Director MENA, at nayla.nassar@mediagenix.tv.

About White Peaks Solutions

With an extensive footprint in Europe and the Middle East, WPS is an industry leader in OTT technology and consultancy. White Peaks Solutions operates KWIKmotion™ and FAULIO™ – professional-grade, cost-effective solutions that lower the entry barrier and

allow companies to launch their own OTT platforms. The company focuses on tailored solutions and a consultancy-first approach that lowers overall cost and time by providing optimized monetization options.

About Mediagenix

Mediagenix is a global leader in smart content solutions to profitably connect the right content to the right audience. The Mediagenix modular SaaS platform orchestrates the entire content lifecycle to actively drive content lifetime value and audience engagement. Content strategy, content value management, content scheduling and content personalization all converge into one lean, company-wide collaborative flow revolving around one source of truth. Headquartered in Brussels, Mediagenix has offices in Bangkok, Denver, London, Madrid, Miami, New York City, Paris, Singapore, Skopje, and Sydney. With a team of 400+ experts working closely with 10,000+ users, Mediagenix is the trusted partner for more than 200 media companies globally.

Press Contact

Alex Molina
Grithaus Agency
(e) alex@grithaus.agency
(p) +1 (617) 834-9600