The currencies of success in streaming
(aka OTT / DTC / SVOD / AVOD...) in a hyper-personalized world
Everyone in this business has the same goal — maximizing Content ROI — and achieving that goal always comes down to bringing the right content to the right audience at the right time through the right channel.
The currencies of success are the same for everyone:
- Your relationship with the viewer
- A granular handle on content
- Viewer & ecosystem data
End-to-end connected metadata is key. This requires establishing a single source of truth for content, rights, and scheduling that percolates through your supply chain and connects your media strategy to the planning plane, your planning plane to the execution plane, and your execution plane back to your strategic plane. WHATS’ON provides this closed loop to help you further raise your operational efficiency and profitability across platforms.
Continuing changes in viewer behaviour and the increasing micro-segmentation of content and audiences trigger a proliferation of channels and services. As a result, you have to deal with augmented complexity. And augmented complexity calls for augmented intelligence. WHATS’ON can seamlessly integrate augmented intelligence capabilities into the scheduling workflows. This includes rating predictions and scheduling recommendations, which culminate in automated scheduling. Already, off-peak schedules can be generated in seconds. This opens perspectives for micro-segmented and hyper-personalized streaming channels.