News & Views

“Before you can make your content supply chain lean, you have to connect the dots.”

“There is a huge opportunity to increasingly connect all the workflows across a media entity and to establish what should become a lean content supply chain. This means that you create collaborative workflows on the content, the exploitation rights, the planning of content, … and have all this revolve around the proverbial one source of truth.”

In this interview for IABM TV, MEDIAGENIX Chief Product & Marketing Officer Ivan Verbesselt explains the impact of the pandemic on ongoing trends, such as remote collaboration, cloudification, and streamlining the content supply chain.

He goes on about the importance of collaborative workflows in a lean content supply chain that revolves around one source of truth, and how that is the way to maximize both the lifetime value and ROI of content.

Finally he expands on the MEDIAGENIX plans for 2022: harnessing more data to close the loop between the strategy, operation and execution level, and fast-forwarding the value of the data in an agile and time-boxed way. For the new, smaller players who go into new distribution channels and business models, MEDIAGENIX will provide the tools, scalability and insight they need so that they can hit the ground running.

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