On 18 November 2021, the last day of the OTT Executive Summit, Chief Product & Marketing Officer Ivan Verbesselt connected from our Studio M in Brussels to join a talk about the Free Ad-Supported Television (FAST) segment.
The barriers to entry for the launch of streaming TV channels are rapidly lowering, resulting in an explosion of new FAST services. To meet the needs of this market, your content supply chain also has to be “fast” and agile. In this timely discussion, you hear from a diverse group of executives whose responsibilities include: managing a major local-focused streaming service for a broadcast network (Jaideep Janakiram, SVP International Business – Head of Americas at Sony Pictures Networks); planning the launch of a new FAST channel (Benjamin Lister, Senior Director Content at STIRR); growing the reach of a new kids streaming service (Dean Valentine, Founder and CEO of Beani); devising a programme for efficiently acquiring content rights (Ian McKee, Founder and CEO of Vuulr); and providing technology for managing a lean content supply chain (Ivan Verbesselt).
