Strategize your content lifecycle
Maximize your content returns proactively. Match content supply and demand for maximum impact.
31% efficiency gain across your workflows
44% acceleration to monetization for your content
75% faster forecast of your viewership
-
Strategic Planning
-
Content Budgeting
-
Content Intelligence
-
Audience Intelligence
Proud partner in helping 200+ media groups grow
Here’s just what you need:
-
Collaborate between business and creative teams to drive content strategy, ideation, budgeting and forecasting
-
Replace static spreadsheets with a structured, collaborative environment
-
Effortlessly translate your strategies into operational plans
-
Simulate audience scenarios and budget impact — before licensing
-
Forecast models aligned with rights, audience data, and revenue assumptions
-
Iterate budgeting to adjust priorities in real time
-
Seamlessly link planning to scheduling and rights usage
Your tools to do the right things (and do things right)
-
Strategic Planning
Your content ROI proactively managed.
Driving your content strategy from ideation to budgeting and forecasting.
Seamless collaboration between business, finance and creative teams.
Flawless handoff to the downstream Long-Term Planning process. -
Content Budgeting
Financial budget planning in the very early stages, capturing content to be acquired, produced or re-licensed with a forecast on the costs and tentative release dates and high-level rights for content.
Seamlessly connected to Strategic Planning. -
Content Intelligence
Connecting the right content to the right audience starts with the right content.
Extensive content intelligence feeding the content strategy process with actual data obtained from the personalization and recommendation process. -
-
Audience Intelligence
How to connect the right content to your fragmented audiences?
Humanized content personalization and recommendation is driving an increased engagement of the viewer with your content, an actual viewing conversion improvement, and ultimately a better retention.
How can I make my content work smarter?
- Delve into the untapped potential of your content with total visibility on trends, rights usage, financial metrics, and performance predictions.
- Achieve substantial efficiency gains.
-
44% Faster monetization of your content
-
31% Efficiency gain in the Strategic Planning Process
-
6.8 days Efficiency gain per title processed
The key benefit for NRK is a much better content planning process. A process where we no longer have to look at Excel sheets, therefore making it much easier for us to achieve our goals in a more structured way, because it will be more straightforward to see if we have any gaps in our content planning.
The other benefit is that with the strategic content planning process being much more visible and shareable, we have a chance to look at all the workflows in that planning process, which allows us to streamline and adapt as needed.
Andreas Seierstad
Head of Publishing at NRK TV
Awards
Strategic Planning won the BAM Award 2024 and the NAB 2025 Product of the Year as it significantly improves the strategic planning efficiency of our clients.
These awards reinforce Mediagenix’s position as a trusted partner to the media industry, committed to driving success through cutting-edge solutions.
Insights
Get inspired
17 Jul. 2025
Conversion Hacking / Flywheel whitepaper
Mediagenix Publishes Strategy on Using Personalization to Drive Content ROI Across the Entire Lifecycle.
14 Apr. 2025
Mediagenix Wins Multiple Awards at 2025 NAB Show with Humanized Semantic Search, Scheduling Automation and Strategic (Content) Planning
Mediagenix has been recognized for its pioneering advancements in media technology, earning three prestigious awards at the 2025 NAB Show.
20 Feb. 2025
The Content Strategy Challenge
Watch this 30-minute webinar, as we delve into the challenges media companies face when developing content strategies amid rapid industry transformation.
16 Sep. 2024
What Media Companies Can Do to Become More Data-Driven, Automated, and Connected
How mature are media companies in adopting data-driven decision-making? How many media companies have a structured approach to automation? How well-connected are the systems within media organizations? What percentage of media companies have fully integrated strategies for automation, data, and connectivity?
19 Jun. 2024
The Content Strategy Challenge
In the first of a series of articles throughout 2024 examining the key challenges broadcasters and content rightsholders face today, Nick Moreno explores the challenges media companies face in developing content strategies amid rapid industry transformation. Data-driven insights play a crucial role in shaping strategic decisions and aligning corporate strategy with audience preferences and market dynamics.
07 May. 2024
Beyond the Bottlenecks: Streamlining Strategic Planning
In this white paper, management consultant and L6S Black Belt Gijsbert Voorneveld explains how the Strategic Planning Process of media organizations can be improved using Lean Six Sigma.
Frequently Asked Questions
-
How can we quickly test different ideas for using our content?
- With capabilities for crafting high-level content-centric scenarios
- With a central platform for content budgeting and budget scenarios & forecasts
-
How can we make it easier to maximize our content rights over the various distribution platforms?
- A content-centric approach, instead of focusing the offering on specific platforms and publications
- A data-driven content lifecycle
- Strong rights verification capabilities
- Visualization, tracking, and decision-making capabilities across platforms
- Instant and accurate predictive analytics and scoring for all content types, with dedicated predictions per target demographic.
-
How can we stay on top of things and see what’s happening at every step?
- Accurate budget forecasting & tracking
- Clear view of content lifecycles & strategies
- Clear view of costs, payment schedules, amortizations, and asset usability dates
- Control and real-time visibility of content performance
- Deep insights with easy reports and BI dashboards
-
How can we get easy access to stable, interpretable and trustworthy data assets, and run heavy queries without latency and performance issues?
- Dedicated analytics data source
- Dedicated database
Get the answers
Let’s talk about how you can make your content work smarter, get everyone in sync, do more with less, expand your reach, and stay ahead of changes.
The best of both worlds: modularity and integration
The three Mediagenix solutions — Strategize, Manage, Engage — follow the content lifecycle from beginning to completion. They are standalone SaaS suites with capabilities that complement each other like building blocks.
While each SaaS suite can operate independently, they are also pre-integrated with the Mediagenix Platform to boost workflow efficiency and create a unified data foundation.
-
Manage
Manage content value as one team. Streamline collaborative workflows that transcend company boundaries. Stay on the same page, with one source of truth.
-
Engage
Optimize audience engagement across on-demand, FAST, linear, and social channels with multiplatform scheduling efficiency, smart automation and integrated reporting.
