The Content Strategy Challenge

Watch this 30-minute webinar, as we delve into the challenges media companies face when developing content strategies amid rapid industry transformation.

  • Date 20 Feb. 2025

The Content Strategy Challenge

Watch this 30-minute webinar, as we delve into the challenges media companies face when developing content strategies amid rapid industry transformation.

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Are media companies missing out on transformative improvements?

The results of our M-Connect 2024 survey

This industry is waking up to a surprising reality: many media organizations are still grappling with significant challenges in fully adopting data-driven decision-making, automation, and connectivity

Watch this 6-minute introductory video featuring Ivan Verbesselt, Chief Strategy and Marketing Officer at Mediagenix, as he unveils the key findings from our recent survey.

What you will learn:

  • How to rethink the content lifecycle — Understand why now is the time to innovate and optimize every stage of the content lifecycle—from planning to distribution and audience engagement.
  • How to transform — In the three upcoming live webinars, we will follow the content on its natural course from strategy and content value management to scheduling and explore the vast potential for transformative improvements.
Click here to download our analysis of the M-Connect 2024 survey results: “What Media Companies Can Do to Become More Data-Driven, Automated, and Connected”.

The Content Lifecycle Revisited – Webinar 3

The Content Strategy Challenge

Can the strategic planning process be improved by 30%? How can we make better content decisions?

Join us for this 30-minute webinar, as we delve into the challenges media companies face when developing content strategies amid rapid industry transformation.

Key takeaways:

  • Understanding data-driven strategy: How leveraging data and insights can shape strategic decisions that better meet audience preferences and market dynamics.
  • Enhancing collaboration and decision-making: How fostering transparency and collaboration across departments improves decision-making at managerial levels.

With a real-world case study from NRK Norway!

Jon Kindberg from NRK Norway will share first-hand experiences using Mediagenix Strategic Planning to drive organizational efficiency and transparency.

Date: Thursday, February 20th, 2025

Time: 16:00 CET / 15:00 UTC / 10:00 EST / 7:00 PST

Speakers:

  • Nick Moreno
    Nick Moreno Director of Thought Leadership
  • Neeraj Shah Product Manager
  • Jon Kindberg Systems Administrator at NRK Norway

Get inspired

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Media organizations invest millions in content every year. Yet a large part of that value remains untapped. Content is produced, launched, promoted… and then quietly fades into the background. Meanwhile, pressure mounts to do more with less, launch faster, and prove ROI across an expanding set of platforms.

From Catalog to Content ROI - How to Unlock Hidden Value in Your Content Library