Resources

Engagement & Conversion Hacking

This article focuses on the critical role of personalization and recommendation strategies in optimizing user engagement and monetization for video services. It highlights that an effective approach to personalization is not just about driving engagement but also about enriching the entire content lifecycle, including content strategy, curation, and scheduling.

Reimagining the contentsupply chain – four keylearnings from NAB25

The Content Scheduling Challenge

Nick Moreno on the need for a flexible, “Best of Breed” approach to media supply chains, combining specialized solutions that are interconnected for greater responsiveness.