The content value management challenge

In the second of a series of articles throughout 2024 examining the key challenges broadcasters and content rightsholders face today, Nick Moreno explores the crucial challenge of maximizing content value amid rising production costs and shifting industry trends.

Portrait of Nick Moreno

Navigating the expanding maze of uncertainties

With more ways to monetize content than ever before—ranging from traditional and over-the-top distribution to social media—the complexity of monetization decisions has increased. Unlike the rigid content windows of the past, today’s landscape demands flexibility and strategic planning. Balancing immediate returns with long-term brand value is crucial, and media companies must adapt continually…

 

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06 Nov. 2024

Mediagenix Survey Shows 55% of Media Companies Struggle with Automation and System Connectivity

MBC Group Champions Smarter Workflows to Secure the Future of Media

Mediagenix Survey Shows 55% of Media Companies Struggle with Automation and System Connectivity

04 Nov. 2024

Join us in Lisbon for our Open House!

Come to our Open House in Lisbon—organized by Ibertelco, our valued partner in Portugal. See why Mediagenix is the best scheduling decision you’ll ever make!

Join us in Lisbon for our Open House!

10 Oct. 2024

Mpowered for Life: Our Thoughts on World Mental Health Day

On this World Mental Health Day, we are thinking of our colleagues – and indeed all people - around the globe who are navigating difficult circumstances—whether due to climate forces or geopolitical tensions. At Mediagenix, we believe that mental, physical, and social wellbeing is a fundamental right—and we strive to reflect this belief in everything we do.

Mpowered for Life: Our Thoughts on World Mental Health Day

07 Oct. 2024

"Doing things right with content is important, but doing the right thing is critical."

At IBC 2024, Mediagenix CEO Fabrice Maquignon and Ivan Verbesselt, Chief Strategy and Marketing Officer, were interviewed by Martin Redhead, IABM Research Lead, following Mediagenix's win of the BaM Award for Mediagenix Strategic Planning.

11 Sep. 2024

The content scheduling challenge

In the third of a series of articles that look at the key challenges broadcasters and content rightsholders face today, Nick Moreno, Mediagenix’s Director of Product Marketing, examines the challenge of engaging audiences through scheduling.

The content scheduling challenge