The content value management challenge

In the second of a series of articles throughout 2024 examining the key challenges broadcasters and content rightsholders face today, Nick Moreno explores the crucial challenge of maximizing content value amid rising production costs and shifting industry trends.

Portrait of Nick Moreno

Navigating the expanding maze of uncertainties

With more ways to monetize content than ever before—ranging from traditional and over-the-top distribution to social media—the complexity of monetization decisions has increased. Unlike the rigid content windows of the past, today’s landscape demands flexibility and strategic planning. Balancing immediate returns with long-term brand value is crucial, and media companies must adapt continually…

 

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10 Oct. 2024

Mpowered for Life: Our Thoughts on World Mental Health Day

On this World Mental Health Day, we are thinking of our colleagues – and indeed all people - around the globe who are navigating difficult circumstances—whether due to climate forces or geopolitical tensions. At Mediagenix, we believe that mental, physical, and social wellbeing is a fundamental right—and we strive to reflect this belief in everything we do.

Mpowered for Life: Our Thoughts on World Mental Health Day

07 Oct. 2024

"Doing things right with content is important, but doing the right thing is critical."

At IBC 2024, Mediagenix CEO Fabrice Maquignon and Ivan Verbesselt, Chief Strategy and Marketing Officer, were interviewed by Martin Redhead, IABM Research Lead, following Mediagenix's win of the BaM Award for Mediagenix Strategic Planning.

11 Sep. 2024

The content scheduling challenge

In the third of a series of articles that look at the key challenges broadcasters and content rightsholders face today, Nick Moreno, Mediagenix’s Director of Product Marketing, examines the challenge of engaging audiences through scheduling.

The content scheduling challenge

10 Sep. 2024

Mediagenix and Spideo Unite to Enhance Content Discovery, Recommendation, and Personalization

Brussels, 10th September, 2024 — Mediagenix, a leader in software solutions for content strategy, content value management, and content scheduling, has today announced its acquisition of Spideo, the specialist in humanized content recommendations, transparent personalization, and enhanced catalog discovery.

Mediagenix and Spideo Unite to Enhance Content Discovery, Recommendation, and Personalization

09 Sep. 2024

New Mediagenix Leadership Appointments Drive Global Growth and Innovation

Brussels, 6th September, 2024 — Mediagenix has today announced the strategic realignment of its leadership team, enhancing its premier position in the media sector. Eric Carson (picture) has been appointed as Managing Director of the Americas. He will succeed Emmanuel Müller, who assumes the position of Chief Product Officer. These newly established roles are complemented by the transition of Ivan Verbesselt, to Chief Strategy and Marketing Officer.

New Mediagenix Leadership Appointments Drive Global Growth and Innovation