News & Views

Ratings Artist shortlisted for CSI Awards

We are proud to announce that Ratings Artist has been shortlisted for the CSI Awards in the category ‘Best data & analytics innovation’! 

Leveraging Machine Learning models that are trained on historical ratings data enriched with content and context metadata, Ratings Artist can instantly and accurately predict TV ratings for all content types, with dedicated predictions per target demographic. This will enable customers around the globe to optimize ad sales and intelligently automate scheduling (particularly relevant for FAST channels). 

Ivan Verbesselt, Chief Product and Marketing Officer for MEDIAGENIX: “Ratings Artist is a strong example of augmented intelligence empowering human experts to optimize audience engagement and content monetization through fast and accurate data-driven decisioning.”

MEDIAGENIX is ready to roll out the Ratings Artist solution to its customer base. This will bring dramatic operational efficiency gains to media companies worldwide and help them increase their ad sales revenue, improve their content scheduling decisions, and optimize their content promotions. The predicted ratings can also be used as an input in MEDIAGENIX’ AI-driven automated scheduling solution for FAST channels and traditional linear TV. 

A derivative of the machine learning model developed for Ratings Artist also allows MEDIAGENIX to provide automatically generated content grading information to its customers: an indication of how well a certain title will perform on the customer’s specific channels and platforms. This will prove very useful in assessing and optimizing the ROI for a particular title. 

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