Mediagenix Showcases how Personalisation Powers a Self-optimizing Content Lifecycle at IBC2025

Fully integrated personalization and recommendations engine continuously refines  data-driven decisions from content strategy to title management and automated scheduling

Brussels, Belgium – July 24, 2025 – Mediagenix, a global leader in smart content solutions to profitably connect the right content to the right audience, will spotlight the full integration of Spideo’s advanced personalization and recommendation capabilities across the Mediagenix platform, delivering measurable gains in content engagement, monetization, and operational agility at IBC2025 (Hall 1, Stand 1.B57).

This marks a significant milestone in the evolution of audience-centric content operations, as personalization technology, typically limited to the front-end user experience, now strategically informs upstream content decisions that shape what content gets produced, acquired, curated and scheduled, maximizing monetization. 

“At IBC we’re showing what happens when you embed content and audience intelligence across the entire content lifecycle,” said Ivan Verbesselt, Chief Strategy & Marketing Officer at Mediagenix. “By deeply integrating Spideo, we’re helping our customers go beyond personalization at the point of consumption, giving them the tools to make strategic decisions much earlier in the game, faster, with greater impact on engagement and ROI.”

Mediagenix was recently recognized as an IDC Innovator in the IDC Innovators: Media and Entertainment 2025* for its breakthrough approach to embedding personalization across the content lifecycle.

Data That Drives the Flywheel
Mediagenix recently published whitepaper, Engagement & Conversion Hacking: Reimagining the Content Lifecycle Around Personalization, outlines the company’s forward-looking approach to content operations. At its core is the Self-Optimizing Content Monetization Flywheel, a dynamic feedback loop where intelligence from downstream engagement continuously improves upstream decisions on what content to promote, reuse, or retire. By applying the Mediagenix technology and strategy upstream, media companies can:

• Pinpoint which content drives engagement 
• Surface long-tail assets for monetization through smarter content bundling
• Automate scheduling with audience-aware logic
• Expand catalog reach, increasing effective exposure and minimizing waste

Already deployed to some extent with major brands like Globo, DirecTV Latin America, and Sky Brasil, Mediagenix personalization capabilities have already demonstrated 20-60% increase in engagement, over 35% improvement in viewing conversion and 62% daily catalog exposure, transforming viewer engagement into sustainable value.

End-to-End Impact: From Strategy to Screen
From strategic planning and title management to channel scheduling and multi-platform distribution, Mediagenix is redefining how content is selected, packaged, and monetized with AI-driven curation and personalization. IBC attendees will see how this intelligence is applied throughout Mediagenix’s modular SaaS platform that offers:

• Content Strategy tools that incorporate predictive insights to inform acquisition and commissioning 
• Smart Curation features in Title Management surface semantically similar titles and naturally align editorial with available rights while Data Scan harmonizes the metadata that underpins the curation and recommendation process 
• Scheduling Automation accelerates programming cycles while optimizing performance against audience targets 
• Personalisation & Recommendation drives engagement, conversion and retention 

Visit Mediagenix at IBC2025 in Hall 1, Stand 1.B57. To book a meeting, please visit: https://www.mediagenix.tv/event/ibc-2025/

About Mediagenix 

Mediagenix is a global leader in smart content solutions to profitably connect the right content to the right audience. The Mediagenix modular SaaS platform orchestrates the entire content lifecycle to actively drive content lifetime value and audience engagement. Content strategy, content value management, content scheduling and content personalization all converge into one lean, company-wide collaborative flow revolving around one source of truth. Headquartered in Brussels, Mediagenix has offices in Bangkok, Denver, London, Madrid, Miami, New York City, Paris, Singapore, Skopje, and Sydney. With a team of 400+ experts working closely with 10,000+ users, Mediagenix is the trusted partner for more than 200 media companies globally.

Press Contact

Melissa Harding

Grithaus Agency 

(e) melissa@grithaus.agency 

(p) +44 7594 079738