Mediagenix Featured in Prensario: Brazil’s DTV+ Opportunity and AI-Driven Personalization

Prensario recently featured Mediagenix at SET Expo 2026, exploring Brazil’s opportunity to accelerate smarter, more personalized media experiences.

At SET Expo 2026 in São Paulo, Mediagenix reinforced its commitment to the Brazilian market and discussed the opportunities emerging through DTV+, personalization, content recommendation and broadcast automation. In an interview with Prensario, Fabiana Martelozza and Eric Radloff shared how the country’s next-generation digital-TV transition can support richer, more connected viewer experiences.

Brazil’s Next Step in Digital TV

Brazil is moving beyond a technology transition towards a more interactive and personalized television ecosystem. As broadcasters prepare for DTV+, they have an opportunity to combine trusted content information, audience understanding and intelligent workflows to make content discovery more relevant and operations more efficient.

From Recommendation to Smarter Operations

Prensario’s coverage highlighted the growing interest in recommendation, personalization and automation among Brazilian media companies. Mediagenix combines AI with proven algorithms to help teams streamline programming tasks, reduce repetitive effort and create more engaging audience experiences—while retaining editorial oversight.

Semantic intelligence adds another layer of value. By understanding content in context and connecting it with audience behavior, media organizations can surface relevant titles, evaluate what drives engagement and make more informed decisions around monetization and retention.

Building a Regional Presence

Brazil is an important reference market for Latin America, and Mediagenix is strengthening its local presence to work more closely with customers and prospects across the region. The company’s focus is to help broadcasters navigate change with solutions that bring content, data and decision-making together.

Read the original article in Spanish: Mediagenix destaca el potencial de Brasil y el avance de la personalización con IA on Prensario.