Mediagenix Enhances Discovery Experience with New AI Search and Personalization

New semantic metadata enrichment and search capabilities improve discovery, engagement, and catalog utilization.

Brussels, Belgium – March 25, 2026 — Mediagenix, a global leader in smart content solutions to profitably connect the right content to the right audience, today announced enhancements to its Content Personalization solution, enabling broadcasters and streaming platforms to deliver more intuitive and engaging viewer experiences.

Building on its award-winning Humanized Semantic Search (IBC 2025 Best of Show), Mediagenix is extending its recommendations deeper into the discovery experience, combining new semantic metadata enrichment and AI-powered search capabilities with personalization to connect audiences with relevant content faster. With better content discovery, operators can fully maximize catalog value.

“Content discovery remains one of the biggest opportunities to improve the viewer experience today,” said Gabriel Mandelbaum, VP Content Strategy & Management. “As catalogs grow, many platforms still rely on outdated personalization approaches that force viewers to search, scroll, and click multiple times just to find something relevant. That creates friction and missed opportunities to engage audiences with the full value of the catalog. With these enhancements, we’re making personalization more intuitive, more transparent, and more effective so viewers can find what they want faster and discover more of what they’ll love.”

Traditional approaches to personalization and search often operate independently or rely on static logic, limiting their ability to guide viewers effectively. Mediagenix addresses this by bringing together semantic intelligence, audience insights, and editorial control into a unified approach to content discovery.  Enhanced metadata, semantic enrichment, and AI search capabilities enable streaming services and broadcasters to better manage large, diverse content libraries, improving discoverability, engagement, and retention. 

Smarter Personalization Across the Discovery Experience

Mediagenix combines AI-powered semantic search with context-aware recommendations to better understand both content and viewer behavior. Powered by natural language processing and a dual-layer Knowledge Graph, the platform analyzes metadata ranging from keywords to rich descriptions, enabling more relevant and contextual content suggestions.

New Metadata Semantic Enrichment

Mediagenix semantic enrichment creates a detailed semantic profile for every piece of content available on a platform. It is specifically designed to power advanced search, recommendation, user identification, and audience segmentation at scale. Each content item is enriched using advanced AI to analyze and generate relevant semantic metadata. This metadata is then categorized and weighted using the Mediagenix taxonomy, whose transparency enables human oversight to ensure quality and accuracy.

Enhanced AI-powered Semantic Search
Mediagenix AI-powered semantic search understands the meaning behind user queries. It combines AI-driven semantic analysis with rich content metadata to deliver more accurate and relevant results. 

Driving Measurable Impact

Mediagenix’s personalization capabilities are already delivering measurable results across deployments, including:

• Up to +60% increase in conversion-to-play
• +35% increase in viewing session duration
• +62% increase in catalog exposure
• 50% reduction in editorial curation effort

By improving both viewer experience and operational efficiency, Mediagenix enables media companies to drive stronger engagement, increase content utilization, and streamline workflows.

Supporting the Real-Time Media Enterprise

Mediagenix is redefining where and how audience intelligence is applied, shifting it upstream in the content pipeline to inform decisions across strategy, curation, and scheduling from the outset. This allows media organizations to move beyond optimizing outcomes after the fact and instead shape performance as it is created.

These advancements mark the next step toward the Real-Time Media Enterprise, where personalization plays a central role in continuously connecting audiences with the right content at the right moment. 

Mediagenix’s innovation has been recognized by key analysts. The company was named an IDC Innovator in the IDC Innovators: Media and Entertainment 2025* for its breakthrough approach to embedding personalization across the content lifecycle.  

*Recently, Mediagenix was named an IDC Innovator in the IDC Innovators: Media and Entertainment, 2025 (doc #US52275525, May 2025) report.

See Mediagenix at the 2026 NAB Show

Attending NAB? Book a meeting to learn more about Mediagenix Content Personalization and how it helps media companies elevate their streaming platforms with smarter discovery at the 2026 NAB Show on Booth W1857 – West Hall.

About Mediagenix

Mediagenix is a global leader in smart content solutions to profitably connect the right content to the right audience. The Mediagenix modular SaaS platform orchestrates the entire content lifecycle to actively drive content lifetime value and audience engagement. Content strategy, content value management, content scheduling and content personalization all converge into one lean, company-wide collaborative flow revolving around one source of truth. Headquartered in Brussels, Mediagenix has offices in Bangkok, Denver, London, Madrid, Miami, New York City, Paris, Singapore, Skopje, and Sydney. With a team of 400+ experts working closely with 10,000+ users, Mediagenix is the trusted partner for more than 200 media companies globally.

Media Contact

Melissa Harding
Grithaus Agency
(e): melissa@grithaus.agency