The FAST and the Touchless

What makes FAST channels Fast, Attractive, Safe and Touchless?

A MEDIAGENIX webinar on the true power behind FAST channels, hosted by media analyst Alan Wolk—the very man who coined the FAST acronym. Let's get to the bottom of four critical challenges FAST channels must tackle amid a costly fight for eyeballs.

How to go really fast with FAST?

Scalability and short Time-to-Value

  • How to get up and running quickly—without heavy upfront costs and infrastructure—and scale up and down dynamically?
  • How to schedule multiple channels at speed, instantly finding/sequencing the right content and assigning the right materials?
  • How to deal with unplanned changes and updates? 

How to do more with less?

Combining quality with automation

  • How to automate for minimum effort and maximum control (material planning, episode planning, rights verification, promotion planning, playlist timing, on-screen messaging)?
  • How to relieve pressure on the headcount? Can all operations (e.g. segmentation, ad insertion) be touchless for high-quality channels? Are completely touchless channels the next thing?

How to steer clear of legal pitfalls?

Rights validation & compliance

  • How to achieve automated, multi-level verification of complex rights, restrictions and obligations.
  • Which rights are applicable, VOD or Linear?
  • How to ensure you are compliant everywhere (commercial payload, parental guidance, reporting on copyright usage and as-runs)?

How to keep viewers engaged?

Scheduling & promotion strategies 

  • Which scheduling strategy and tools to apply to cater for binge watching (scheduling back to back), viewing habits (fixed day or week structure), and appointment viewing (fixed start times),  while enabling live streams for sports, newscasts and events and creative combinations of VOD and Linear (start-over or switching to VOD)?
  • 'Sticky' content, yes, but archive or originals, cheap or premium? 
  • How to attract eyeballs with promotions and on-screen messages, and how to measure viewership/commercial success?

The speakers

Mary Ann Halford, Global Media & Entertainment Strategist, Partner at Altman Solon. For over 25 years, Marie Ann has been actively building businesses in the media and entertainment industry in the US, Europe, and internationally. She has worked as both an operator and a consultant/advisor globally.

Tony Huidor, Chief Technology & Product Officer at Cinedigm, has more than 15 years experience developing and managing innovative entertainment/educational products & services across established and emerging technology platforms. Well-versed in digital media with extensive hands-on expertise and deep technical knowledge. 

Your host: Alan Wolk is one of the industry's most influential thought leaders. As co-founder and lead analyst of TVREV, Wolk has created one of the media industry's go-to sources for understanding the changes and their effect on television’s advertising ecosystem.

Rebecca Twardy, MEDIAGENIX Strategic Account Director, has over 20 years' experience in broadcast and media. Rebecca has worked with a number of broadcasters in the FAST space as they have launched new channels and crafted their go-to-market strategies. Rebecca has also worked with broadcasters and production companies on content catalogue monetization and search and discovery across platforms as the viewing landscape continues to shift from traditional broadcast to streaming.

Michel Beke, MEDIAGENIX Product Ambassador, has been active in the media sector since 1992 and was involved with WHATS'ON from its conception. Michel follows the evolution of the media sector and remains in close contact with the customer base to assure that their evolving needs are reflected in the product evolution.

Register to access the recording

This is a MEDIAGENIX webinar in partnership with TVREV, Alan Wolk's analyst group of veteran journalists and top executives from the TV and advertising industries covering changes in TV and media with exclusive reports, analysis and insights.