Perfecting Personalization to Match Viewers to the Ideal Content and Viewing Experience
How Industry Experts Embrace the Kaleidoscope
This debate among leading industry experts highlights the critical role of data, metadata, and advanced tools in meeting the diverse preferences of a broad audience. The overarching theme is one of adaptability, experimentation, and providing audiences with the flexibility to choose the content experience that suits them best. Challenges include data transparency and the need for cohesive industry metrics.
Speakers: Tim Waddingham (MEDIAGENIX), Alex Campos (TelevisaUnivision), Michael Nagle (Streaming Gannett/USA Today), Jim Williams (Plex)
Moderator: Tim Darcy (humble ventures)