Mediagenix Helps Broadcasters Prepare for Brazil’s DTV+ (TV 3.0) Future at SET Expo

Unified scheduling and personalization with smart metadata management help media companies prepare for the next generation of interactive television.

Brussels, Belgium – August 6, 2026 — Mediagenix, a global leader in smart content solutions to profitably connect the right content to the right audience, will showcase how media companies can prepare for Brazil’s transition to DTV+ (TV 3.0) at SET Expo 2026 (stand 15B).  The rollout of DTV+ (TV 3.0) represents one of the industry’s most ambitious broadcast modernization initiatives, bringing together the scale, reach, and reliability of traditional television with the personalization, interactivity, and data-driven experiences audiences expect. As media companies embrace this new operating model, the ability to seamlessly manage content, metadata, scheduling, and viewer experiences across every distribution channel will become a critical competitive advantage.

The Mediagenix platform provides the operational foundation that unifies content metadata, scheduling, and personalization for interactive DTV+ (TV 3.0) services, allowing broadcasters to deliver richer viewer experiences through simplified, shared data workflows.

“Brazil is helping define what the next generation of television looks like,” said Eric Carson, General Manager, Americas, Mediagenix. “DTV+ (TV 3.0) is much more than a new standard; it gives broadcasters the flexibility to manage live events, pre-programmed content and interactive services together. Mediagenix is the platform that powers the business of modern television, enabling broadcasters to launch new offerings faster, deliver interactive experiences, engage their audience with personalized content, and create new revenue opportunities, all while simplifying content operations.”

At SET Expo, Mediagenix will demonstrate how its platform helps simplify programming operations while creating new opportunities for audience engagement and monetization. A centralized content catalog and unified metadata and rights management eliminate duplicate processes and reduce manual effort across every distribution channel. Intelligent scheduling automates programming using business rules, semantic metadata, and audience performance insights, while AI-powered curation creates personalized content experiences through semantic content understanding, intelligent discovery, and contextual personalization.

Visitors to SET Expo can meet with the Mediagenix team at stand 15B. To schedule a meeting with the Mediagenix team, visit https://go.mediagenix.tv/set-expo-2026 

ABOUT MEDIAGENIX

Mediagenix is a global leader in smart content solutions to profitably connect the right content to the right audience. The Mediagenix modular SaaS platform orchestrates the entire content lifecycle to actively drive content lifetime value and audience engagement. Content strategy, title & rights metadata management, scheduling and personalization all converge into one lean, company-wide collaborative flow revolving around one source of truth. Headquartered in Brussels, Mediagenix has offices in Bangkok, Denver, London, Madrid, Miami, New York City, Paris, Singapore, Skopje, and Sydney. With a team of 400+ experts working closely with 10,000+ users, Mediagenix is the trusted partner for more than 200 media companies globally.

MEDIA CONTACT
Melissa Harding
Grithaus Agency
(e): melissa@grithaus.agency