The content value management challenge

In the second of a series of articles throughout 2024 examining the key challenges broadcasters and content rightsholders face today, Nick Moreno explores the crucial challenge of maximizing content value amid rising production costs and shifting industry trends.

Portrait of Nick Moreno

Navigating the expanding maze of uncertainties

With more ways to monetize content than ever before—ranging from traditional and over-the-top distribution to social media—the complexity of monetization decisions has increased. Unlike the rigid content windows of the past, today’s landscape demands flexibility and strategic planning. Balancing immediate returns with long-term brand value is crucial, and media companies must adapt continually…

 

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03 Jun. 2025

Mediagenix Unveils Data Scan Tool to Significantly Improve Quality of Metadata at Media Companies

Mediagenix announced the launch of Data Scan, a new capability within the Mediagenix suite of products across the content supply chain.

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Mediagenix Wins Prestigious BroadcastPRO Award for Scheduling Automation at CABSAT 2025 Show

We are beyond delighted to have won the BroadcastPro Middle East award for Scheduling Automation in the category of Best in Content Scheduling & Monetization!

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