The content value management challenge
In the second of a series of articles throughout 2024 examining the key challenges broadcasters and content rightsholders face today, Nick Moreno explores the crucial challenge of maximizing content value amid rising production costs and shifting industry trends.
Navigating the expanding maze of uncertainties
With more ways to monetize content than ever before—ranging from traditional and over-the-top distribution to social media—the complexity of monetization decisions has increased. Unlike the rigid content windows of the past, today’s landscape demands flexibility and strategic planning. Balancing immediate returns with long-term brand value is crucial, and media companies must adapt continually…
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24 Jul. 2025
Mediagenix Showcases how Personalisation Powers a Self-optimizing Content Lifecycle at IBC2025
22 Jul. 2025
Mediagenix Named an IDC Innovator in Media and Entertainment, 2025
Mediagenix has been named an IDC Innovator in the IDC Innovators: Media and Entertainment 2025* report.
17 Jul. 2025
Conversion Hacking / Flywheel whitepaper
Mediagenix Publishes Strategy on Using Personalization to Drive Content ROI Across the Entire Lifecycle.
09 Jul. 2025
AI Meets Editorial: The Human-AI Synergy at the Heart of Personalization and Modern UX
In an era where content abundance meets attention scarcity, the pressure is on for media platforms to get personalization right. At the recent Devoncroft webinar, industry leaders from Globo and Mediagenix offered a revealing look at how AI-driven personalization is no longer a backend feature. It is now a front-row player in shaping editorial strategy, user experience, and revenue models.
18 Jun. 2025
Mediagenix to supply France Médias Monde with state-of-the-art Content Scheduling solution
Mediagenix has been selected to supply global broadcaster France Médias Monde (FMM) with its state-of-the-art, award-winning Content Scheduling solution for all of France 24’s global linear channels and on-demand platforms.
