The content value management challenge
In the second of a series of articles throughout 2024 examining the key challenges broadcasters and content rightsholders face today, Nick Moreno explores the crucial challenge of maximizing content value amid rising production costs and shifting industry trends.
Navigating the expanding maze of uncertainties
With more ways to monetize content than ever before—ranging from traditional and over-the-top distribution to social media—the complexity of monetization decisions has increased. Unlike the rigid content windows of the past, today’s landscape demands flexibility and strategic planning. Balancing immediate returns with long-term brand value is crucial, and media companies must adapt continually…
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09 Sep. 2025
From Acquisition to Innovation Engine: Spideo DNA Powers the Mediagenix Portfolio
One year on, Mediagenix completes full integration of Spideo technology and talent, driving audience intelligence earlier in the pipeline and measurable customer gains.
03 Sep. 2025
Mediagenix Appoints Tim Goff as Vice President of Curation and Scheduling
Mediagenix, today announced the appointment of Tim Goff as Vice President of Curation and Scheduling.
24 Jul. 2025
Mediagenix Showcases how Personalization Powers a Self-optimizing Content Lifecycle at IBC2025
Fully integrated personalization and recommendations engine continuously refines data-driven decisions from content strategy to title management and automated scheduling.
22 Jul. 2025
Mediagenix Named an IDC Innovator in Media and Entertainment, 2025
Mediagenix has been named an IDC Innovator in the IDC Innovators: Media and Entertainment 2025* report.
17 Jul. 2025
Conversion Hacking / Flywheel whitepaper
Mediagenix Publishes Strategy on Using Personalization to Drive Content ROI Across the Entire Lifecycle.
