The content scheduling challenge
In the third of a series of articles that look at the key challenges broadcasters and content rightsholders face today, Nick Moreno, Mediagenix’s Director of Product Marketing, examines the challenge of engaging audiences through scheduling.
Mastering the agility imperative
In this article, Nick Moreno emphasizes the need for agility in scheduling content. Broadcasters must quickly launch, manage, and potentially shut down channels in response to shifting market demands and technological advancements. He advocates for a flexible, “Best of Breed” approach to media supply chains, combining specialized solutions that are interconnected for greater responsiveness. While automation in scheduling is increasing, maintaining adaptability and strategic flexibility is crucial for future success.
Read The Content Scheduling Challenge: Mastering the Agility Imperative
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28 Nov. 2024
Nayla Nassar on the transformation of broadcasters to embrace the streaming era
As the world shifts to digital-first media consumption, traditional broadcasters are undergoing a monumental transformation to thrive in the streaming era. Nayla Nassar, Strategic Account Manager for Mediagenix, sheds light on how broadcasters are evolving their content strategies now that viewers expect seamless on-demand content. Here’s a closer look at the pillars of this transformation.
26 Nov. 2024
Talpa Network Transitions to Mediagenix SaaS Platform for Advanced Content Strategy and Scheduling
Brussels – November 25th, 2024 – Talpa Network, the privately-owned Dutch media conglomerate, has completed a comprehensive cloud migration to Mediagenix's SaaS platform. This marks the start of a transformative investment that introduces a myriad of innovative capabilities for the optimization of Talpa Network’s content and channel management.
06 Nov. 2024
Mediagenix Survey Shows 55% of Media Companies Struggle with Automation and System Connectivity
MBC Group Champions Smarter Workflows to Secure the Future of Media
04 Nov. 2024
Join us in Lisbon for our Open House!
Come to our Open House in Lisbon—organized by Ibertelco, our valued partner in Portugal. See why Mediagenix is the best scheduling decision you’ll ever make!
10 Oct. 2024
Mpowered for Life: Our Thoughts on World Mental Health Day
On this World Mental Health Day, we are thinking of our colleagues – and indeed all people - around the globe who are navigating difficult circumstances—whether due to climate forces or geopolitical tensions. At Mediagenix, we believe that mental, physical, and social wellbeing is a fundamental right—and we strive to reflect this belief in everything we do.
