News & Views

MEDIAGENIX strengthens its foothold in the MENA, Nordics and Baltics regions with Nayla Nassar and Roel Dedecker as dedicated, locally-based Strategic Account Managers

Brussels, 13 September 2023 – MEDIAGENIX, a top business solution vendor in the international media industry with WHATS’ON and BeBanjo, is proud to announce its territorial expansion with the appointment of Strategic Account Managers Nayla Nassar for the Middle East and North Africa (MENA) region, and Roel Dedecker for the Nordics, the Baltics, the Netherlands, and the Flemish region of Belgium. With Nayla based in Dubai and Roel in Stockholm, MEDIAGENIX is strengthening its foothold in MENA, the Nordics, and the Baltics, underscoring the company’s commitment to customer proximity, long-term partnerships and the evolving needs of these dynamic markets.  


Nayla Nassar for MENA 

With over two decades of experience in sales and business development specializing in Digital Technology, Media and Entertainment, Nayla Nassar is a perfect fit to further strengthen MEDIAGENIX’s presence in the MENA region. 

Nayla’s career journey includes key roles at flagship companies such as Dolby, Harris Broadcast, and Mediakind and managing prestigious global accounts like BeIN media group, MBC group, Etisalat, and Aljazeera.  

 As a seasoned Senior Business Development Consultant, Nayla has garnered deep insights and a strong network in the MENA market, enabling her to navigate the complexities and nuances of this diverse region effectively.  

 ”I am excited to join MEDIAGENIX and be part of their growth,” said Nayla. “By leveraging my knowledge of the regional business culture, language, and broad business network, I aim to drive MEDIAGENIX’s growth, establishing the company as the leader in their industry. In addition to exploring emerging trends and fostering strategic partnerships, I envision expanding the company’s market presence by identifying new opportunities and leveraging MEDIAGENIX’s advanced technology and innovative solutions to address customer needs and optimize the customers’ content supply chain.” 


Roel Dedecker for the Nordics, the Baltics, the Netherlands, and Flanders 

Roel Dedecker brings over 20 years of experience in different senior sales and business development roles in the media industry. 

Roel has experience with media technology and services companies like Amino, Net Insight, Red Bee Media and Appear. He successfully managed European markets and global partners and developed strategic partnerships with production companies, content owners, broadcasters and media service providers. Roel worked with diverse media companies, supporting their journey to implement more efficient workflows, cloudification of their operations and new business models. 

 ”I am excited to join the MEDIAGENIX team,” said Roel Dedecker. “I look forward to  further developing MEDIAGENIX’s engagements and strategic partnerships with customers to support their changing operational needs and business models, enabling them to grow their content ROI while handling increased operational complexity and addressing more targeted audiences.” 

Nayla and Roel joining MEDIAGENIX is a testament to our commitment to customer proximity and expanding our presence in the MENA, Nordics, and Baltics regions.

Commitment to customer proximity and mutual success 

Nayla and Roel joining MEDIAGENIX is a testament to our commitment to customer proximity and expanding our presence in the MENA, Nordics, and Baltics regions,” said Françoise Semin, Chief Commercial Officer for MEDIAGENIX. “Their extensive experience, technical background, and keen understanding of the market dynamics will be pivotal in delivering our innovative solutions to customers in these regions. Their exceptional skills in building strong and lasting relationships with colleagues, customers, and partners aligns perfectly with MEDIAGENIX’s values of fostering long-term partnerships, mutual success and collaboration.”  

Media Contact:  

Geert Van Droogenbroeck, MEDIAGENIX Marketing Officer 

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