Mediagenix and Spideo Unite to Enhance Content Discovery, Recommendation, and Personalization

Brussels, 10th September, 2024 — Mediagenix, a leader in software solutions for content strategy, content value management, and content scheduling, has today announced its acquisition of Spideo, the specialist in humanized content recommendations, transparent personalization, and enhanced catalog discovery.

This strategic acquisition aims to level the technological playing field with streaming giants, by unlocking smart content discovery for all. The combined strengths of Mediagenix and Spideo, will provide media companies with a powerful toolkit, to effectively optimize audience engagement and revenue generation.

The acquisition aligns with an acceleration in streaming and digital content consumption, whilst effectively tackling complex micro-segmentation. Content offerings that cater to diverse audience segments are becoming more common, as witnessed by the rapid growth of both FAST and AVOD services. The joint expertise of Mediagenix and Spideo builds a deeper connection with audience behavior, which is crucial for effective content monetization strategies. 

The importance of metadata continues to rise, and Mediagenix’s comprehensive metadata model has established the company as a critical player in content ecosystems. A single “source of truth” for all content metadata is rapidly becoming essential for media organizations to effectively monetize their catalog across a wide variety of platforms catering for diverse consumer demographics. Spideo generates an impressive 2 billion recommendations from 120 million users a month. Integrating their technology and expertise, will refine the Mediagenix product suites with semantic metadata enrichment, content discoverability, smart curation and scheduling automation.

“The acquisition of Spideo is a significant milestone for Mediagenix,” said Fabrice Maquignon, CEO of Mediagenix. “Content discovery and personalization are crucial to reducing churn, boosting engagement, and driving monetization. By integrating Spideo’s cutting-edge solutions into our existing offerings, we are uniquely positioned to provide our customers with the most efficient approach to programming the right content for the right audience at the right time and through the right channels. It allows us to tap into new market segments and better support media companies in realizing their strategic business goals. Together, we can build the industry’s leading content value management platform and empower our customers to achieve technological parity with the biggest names in the streaming industry.”

Spideo, a bootstrapped company known for its innovative solutions and industry passion, will now operate under the Mediagenix brand. Mediagenix provides the platform, back-office support, and market reach necessary to expand the impact of Spideo’s flagship products.

“This acquisition marks an exciting new chapter for Spideo,” commented Gabriel Mandelbaum, CEO of Spideo. “We started out 15 years ago with a product vision and we were able to build and deploy it thanks to our trusting customers : ADN, Bouygues Télécom, Canal+, Claro, France Télévisions, Globo, Sky+, Televisa and Thales. Our mission of maximizing viewer engagement through intuitive content discovery, is perfectly matched with Mediagenix.” 

“Joining forces with Mediagenix allows us to scale our solutions and reach a broader market while staying true to our core values of transparency, trust, and controllability,” added Thibault D’Orso, CRO of Spideo. “Mediagenix shares our passion for powerful data visualization, meaningful recommendations, and transparent, fully controllable outcomes. Together, we can shape the future of content recommendation, personalization, and discovery.”

-ENDS-

About Mediagenix:

Mediagenix is a global leader in smart content solutions to profitably connect the right content to the right audience. The Mediagenix modular SaaS platform orchestrates the entire content lifecycle to actively drive content lifetime value and audience engagement. Content strategy, content value management, and content scheduling all converge into one lean, company-wide collaborative flow revolving around one source of truth. Headquartered in Brussels, Mediagenix has offices in Bangkok, Denver, London, Madrid, Miami, New York, Paris, Singapore, Skopje, and Sydney. With a team of 350+ experts working closely with 10,000+ users, Mediagenix is the trusted partner for more than 200 media companies globally.

Media Contact:

Danielle Harper
Email: danielleh@bubbleagency.com
Phone: +44 (0) 7514 495 819

Insights

Get inspired

11 Sep. 2024

The content scheduling challenge

In the third of a series of articles that look at the key challenges broadcasters and content rightsholders face today, Nick Moreno, Mediagenix’s Director of Product Marketing, examines the challenge of engaging audiences through scheduling.

The content scheduling challenge

09 Sep. 2024

New Mediagenix Leadership Appointments Drive Global Growth and Innovation

Brussels, 6th September, 2024 — Mediagenix has today announced the strategic realignment of its leadership team, enhancing its premier position in the media sector. Eric Carson (picture) has been appointed as Managing Director of the Americas. He will succeed Emmanuel Müller, who assumes the position of Chief Product Officer. These newly established roles are complemented by the transition of Ivan Verbesselt, to Chief Strategy and Marketing Officer.

New Mediagenix Leadership Appointments Drive Global Growth and Innovation

05 Sep. 2024

Mediagenix Transforms the Content Lifecycle at IBC 2024

Brussels, 4th September, 2024 — Mediagenix will showcase a suite of innovative tools at IBC 2024, designed to revolutionize audience engagement. Its latest solutions, demonstrated at 1.B47 – Hall 1, raise the bar in content strategy, value management, and scheduling. Mediagenix ensures that media and entertainment companies can seamlessly integrate their most valuable assets - content and audience.

Mediagenix Transforms the Content Lifecycle at IBC 2024

21 Aug. 2024

Mediagenix celebrates the Step-Up Internship Program

Mediagenix has entered into a second collaboration with the Step-Up Internship Program, an initiative aimed at enhancing diversity and inclusion in the top-tier legal job market across Europe. Mustafa Simsek, a talented law student, is currently completing a paid one-month internship with us and gaining valuable learning experience. "This experience shows me the value of working with colleagues who are not only experts in their field but also genuinely kind and encouraging," he says.

Mediagenix celebrates the Step-Up Internship Program

19 Aug. 2024

DPP Podcast - The 'Human in the Loop' Approach

Is content commissioning and scheduling an art or a science? The crucial balance between artistic intuition and scientific analysis was a key theme in the DPP Podcast of August 12, 2024, where Edward Qualtrough, Editorial Director at the DPP, sat down with Nick Moreno and Jens Costers from Mediagenix to explore how media companies can navigate the challenges of content commissioning and audience engagement in today's complex market.

DPP Podcast - The 'Human in the Loop' Approach