News & Views

Ivan Verbesselt: “We need to rely on actual data, not on guesswork.”

IABM Interview with Ivan Verbesselt, Chief Product and Marketing Officer for MEDIAGENIX, upon winning the BaM Award for Monetization.

Watch the interview:

“I am very pleased to receive this award because whatever you do in this industry is business. We need to be able to monetize our content effectively. Ultimately, the industry will need to become more refined, not only in measuring success but also in predicting the success of content. That’s precisely what Ratings Artist is about – using a scientific approach to predict ratings, not relying on guesswork but on actual data within the system.”

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