Ivan Verbesselt: “We need to rely on actual data, not on guesswork.”

Watch our Chief Product and Marketing Officer in an interview with IABM upon winning the BaM Award for Monetization.

IABM Interview with Ivan Verbesselt, Chief Product and Marketing Officer for MEDIAGENIXupon winning the BaM Award for Monetization.

Watch the interview:

“I am very pleased to receive this award because whatever you do in this industry is business. We need to be able to monetize our content effectively. Ultimately, the industry will need to become more refined, not only in measuring success but also in predicting the success of content. That’s precisely what Ratings Artist is about – using a scientific approach to predict ratings, not relying on guesswork but on actual data within the system.”

Insights

Get inspired

07 Oct. 2025

Mediagenix Content Strategy Whitepaper Provides a Path to Maximum Catalog Exposure and Revenue

Mediagenix published a new whitepaper, “Increasing the Effectiveness of Strategic Planning,” authored by Gijsbert Voorneveld, Management Consultant specialized in Change Management, Supply Chain Management and Rights & Metadata Management.

Mediagenix Content Strategy Whitepaper Provides a Path to Maximum Catalog Exposure and Revenue

16 Sep. 2025

Mediagenix Celebrates Triple Best of Show Wins at IBC2025 for Humanized Semantic Search and Scheduling Automation

Mediagenix’s Humanized Semantic Search was awarded Best of Show by TV Tech, while its Scheduling Automation solution captured two Best of Show honors — one from TV Tech and one from TVBEurope.

Mediagenix Celebrates Triple Best of Show Wins at IBC2025 for Humanized Semantic Search and Scheduling Automation

09 Sep. 2025

From Acquisition to Innovation Engine: Spideo DNA Powers the Mediagenix Portfolio

One year on, Mediagenix completes full integration of Spideo technology and talent, driving audience intelligence earlier in the pipeline and measurable customer gains.

From Acquisition to Innovation Engine: Spideo DNA Powers the Mediagenix Portfolio

03 Sep. 2025

Mediagenix Appoints Tim Goff as Vice President of Curation and Scheduling

Mediagenix, today announced the appointment of Tim Goff as Vice President of Curation and Scheduling.

Mediagenix Appoints Tim Goff as Vice President of Curation and Scheduling

24 Jul. 2025

Mediagenix Showcases how Personalization Powers a Self-optimizing Content Lifecycle at IBC2025

Fully integrated personalization and recommendations engine continuously refines data-driven decisions from content strategy to title management and automated scheduling.

Mediagenix Showcases how Personalization Powers a Self-optimizing Content Lifecycle at IBC2025