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Ivan Verbesselt: “We need to rely on actual data, not on guesswork.”

Watch our Chief Product and Marketing Officer in an interview with IABM upon winning the BaM Award for Monetization.

IABM Interview with Ivan Verbesselt, Chief Product and Marketing Officer for MEDIAGENIXupon winning the BaM Award for Monetization.

Watch the interview:

“I am very pleased to receive this award because whatever you do in this industry is business. We need to be able to monetize our content effectively. Ultimately, the industry will need to become more refined, not only in measuring success but also in predicting the success of content. That’s precisely what Ratings Artist is about – using a scientific approach to predict ratings, not relying on guesswork but on actual data within the system.”

Insights

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24 Jul. 2025

Mediagenix Showcases how Personalization Powers a Self-optimizing Content Lifecycle at IBC2025

Mediagenix Showcases how Personalization Powers a Self-optimizing Content Lifecycle at IBC2025

22 Jul. 2025

Mediagenix Named an IDC Innovator in Media and Entertainment, 2025

Mediagenix has been named an IDC Innovator in the IDC Innovators: Media and Entertainment 2025* report.

Mediagenix Named an IDC Innovator in Media and Entertainment, 2025

17 Jul. 2025

Conversion Hacking / Flywheel whitepaper

Mediagenix Publishes Strategy on Using Personalization to Drive Content ROI Across the Entire Lifecycle.

Conversion Hacking / Flywheel whitepaper

09 Jul. 2025

AI Meets Editorial: The Human-AI Synergy at the Heart of Personalization and Modern UX

In an era where content abundance meets attention scarcity, the pressure is on for media platforms to get personalization right. At the recent Devoncroft webinar, industry leaders from Globo and Mediagenix offered a revealing look at how AI-driven personalization is no longer a backend feature. It is now a front-row player in shaping editorial strategy, user experience, and revenue models.

AI Meets Editorial: The Human-AI Synergy at the Heart of Personalization and Modern UX

18 Jun. 2025

Mediagenix to supply France Médias Monde with state-of-the-art Content Scheduling solution

Mediagenix has been selected to supply global broadcaster France Médias Monde (FMM) with its state-of-the-art, award-winning Content Scheduling solution for all of France 24’s global linear channels and on-demand platforms.

Mediagenix to supply France Médias Monde with state-of-the-art Content Scheduling solution