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Ivan Verbesselt: “We need to rely on actual data, not on guesswork.”

Watch our Chief Product and Marketing Officer in an interview with IABM upon winning the BaM Award for Monetization.

IABM Interview with Ivan Verbesselt, Chief Product and Marketing Officer for MEDIAGENIX, upon winning the BaM Award for Monetization.

Watch the interview:

“I am very pleased to receive this award because whatever you do in this industry is business. We need to be able to monetize our content effectively. Ultimately, the industry will need to become more refined, not only in measuring success but also in predicting the success of content. That’s precisely what Ratings Artist is about – using a scientific approach to predict ratings, not relying on guesswork but on actual data within the system.”

Insights

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09 Sep. 2025

From Acquisition to Innovation Engine: Spideo DNA Powers the Mediagenix Portfolio

One year on, Mediagenix completes full integration of Spideo technology and talent, driving audience intelligence earlier in the pipeline and measurable customer gains.

From Acquisition to Innovation Engine: Spideo DNA Powers the Mediagenix Portfolio

03 Sep. 2025

Mediagenix Appoints Tim Goff as Vice President of Curation and Scheduling

Mediagenix, today announced the appointment of Tim Goff as Vice President of Curation and Scheduling.

Mediagenix Appoints Tim Goff as Vice President of Curation and Scheduling

24 Jul. 2025

Mediagenix Showcases how Personalization Powers a Self-optimizing Content Lifecycle at IBC2025

Fully integrated personalization and recommendations engine continuously refines data-driven decisions from content strategy to title management and automated scheduling.

Mediagenix Showcases how Personalization Powers a Self-optimizing Content Lifecycle at IBC2025

22 Jul. 2025

Mediagenix Named an IDC Innovator in Media and Entertainment, 2025

Mediagenix has been named an IDC Innovator in the IDC Innovators: Media and Entertainment 2025* report.

Mediagenix Named an IDC Innovator in Media and Entertainment, 2025

17 Jul. 2025

Conversion Hacking / Flywheel whitepaper

Mediagenix Publishes Strategy on Using Personalization to Drive Content ROI Across the Entire Lifecycle.

Conversion Hacking / Flywheel whitepaper