“Doing things right with content is important, but doing the right thing is critical.”
At IBC 2024, Mediagenix CEO Fabrice Maquignon and Ivan Verbesselt, Chief Strategy and Marketing Officer, were interviewed by Martin Redhead, IABM Research Lead, following Mediagenix's win of the BaM Award for Mediagenix Strategic Planning.
Hear their insights on a holistic approach to content lifecycle management and the importance of establishing a data-driven content lifecycle before placing overly high short-term expectations on AI and ML.
Insights
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18 Mar. 2026
Mediagenix Introduces Advanced Scheduling Optimization to Power Continuous Channel Performance
New capabilities to be introduced combine content intelligence, automation, and performance insights to help broadcasters and FAST operators maximize engagement, efficiency, and channel margin across linear and streaming environments
11 Mar. 2026
Mediagenix Title Management Accelerates Content Monetization Through Advanced Semantic Intelligence
Transforming title and rights data into actionable intelligence for sales and licensing teams, enabling customers to operationalize agentic AI workflows
09 Mar. 2026
From Metadata to Meaning: Why Semantic Intelligence Is Media’s Next Competitive Advantage
Learn how semantic intelligence transforms metadata into meaning—and meaning into measurable performance across platforms and catalogs.
23 Feb. 2026
The White Box Manifesto: Why VOD Operations Need Transparent Automation
See why transparent automation is the key to scaling VOD operations. Improve accuracy, reduce manual work, and build systems that keep teams in control.
12 Jan. 2026
Beyond Streaming: 2026 and the Shift to an Audience-Centric, Digital-First Content Supply Chain
Is your media supply chain ready for 2026? Move beyond static scheduling to a real-time, data-driven ecosystem. Learn how to break down silos and build a digital backbone that intelligently connects content to audiences across every platform.
