“Doing things right with content is important, but doing the right thing is critical.”
At IBC 2024, Mediagenix CEO Fabrice Maquignon and Ivan Verbesselt, Chief Strategy and Marketing Officer, were interviewed by Martin Redhead, IABM Research Lead, following Mediagenix's win of the BaM Award for Mediagenix Strategic Planning.
Hear their insights on a holistic approach to content lifecycle management and the importance of establishing a data-driven content lifecycle before placing overly high short-term expectations on AI and ML.
Insights
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09 Sep. 2025
From Acquisition to Innovation Engine: Spideo DNA Powers the Mediagenix Portfolio
One year on, Mediagenix completes full integration of Spideo technology and talent, driving audience intelligence earlier in the pipeline and measurable customer gains.
03 Sep. 2025
Mediagenix Appoints Tim Goff as Vice President of Curation and Scheduling
Mediagenix, today announced the appointment of Tim Goff as Vice President of Curation and Scheduling.
24 Jul. 2025
Mediagenix Showcases how Personalization Powers a Self-optimizing Content Lifecycle at IBC2025
Fully integrated personalization and recommendations engine continuously refines data-driven decisions from content strategy to title management and automated scheduling.
22 Jul. 2025
Mediagenix Named an IDC Innovator in Media and Entertainment, 2025
Mediagenix has been named an IDC Innovator in the IDC Innovators: Media and Entertainment 2025* report.
17 Jul. 2025
Conversion Hacking / Flywheel whitepaper
Mediagenix Publishes Strategy on Using Personalization to Drive Content ROI Across the Entire Lifecycle.
