“Doing things right with content is important, but doing the right thing is critical.”
At IBC 2024, Mediagenix CEO Fabrice Maquignon and Ivan Verbesselt, Chief Strategy and Marketing Officer, were interviewed by Martin Redhead, IABM Research Lead, following Mediagenix's win of the BaM Award for Mediagenix Strategic Planning.
Hear their insights on a holistic approach to content lifecycle management and the importance of establishing a data-driven content lifecycle before placing overly high short-term expectations on AI and ML.
Insights
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24 Jul. 2025
Mediagenix Showcases how Personalisation Powers a Self-optimizing Content Lifecycle at IBC2025
22 Jul. 2025
Mediagenix Named an IDC Innovator in Media and Entertainment, 2025
Mediagenix has been named an IDC Innovator in the IDC Innovators: Media and Entertainment 2025* report.
17 Jul. 2025
Conversion Hacking / Flywheel whitepaper
Mediagenix Publishes Strategy on Using Personalization to Drive Content ROI Across the Entire Lifecycle.
09 Jul. 2025
AI Meets Editorial: The Human-AI Synergy at the Heart of Personalization and Modern UX
In an era where content abundance meets attention scarcity, the pressure is on for media platforms to get personalization right. At the recent Devoncroft webinar, industry leaders from Globo and Mediagenix offered a revealing look at how AI-driven personalization is no longer a backend feature. It is now a front-row player in shaping editorial strategy, user experience, and revenue models.
18 Jun. 2025
Mediagenix to supply France Médias Monde with state-of-the-art Content Scheduling solution
Mediagenix has been selected to supply global broadcaster France Médias Monde (FMM) with its state-of-the-art, award-winning Content Scheduling solution for all of France 24’s global linear channels and on-demand platforms.
