Your engine: a lean and data-driven content supply chain
Today’s challenge is to achieve the best Content ROI possible by constantly matching content demand with content supply, inventory and operational capacity. This goes beyond cost optimization and demands even more than cross-platform operational efficiency. It requires a truly connected content supply chain and an approach that maximizes the Lifetime Value of content by strategically and dynamically publishing, reusing, and repurposing content over various channels, platforms, and business models over an extended period.
In this webinar we define the formula for Content Lifetime Value and explore the levers that amplify its force. We touch upon how we can:
- increase the content’s utility for cross-platform audience engagement;
- drive the content’s lifecycle with actionable content intelligence;
- connect the dots in the content supply chain with data-driven, collaborative workflows around one source of truth;
- tackle augmented complexity with augmented intelligence;
- achieve true digital transformation with data-driven decisioning and end-to-end connectivity across the strategic, planning and execution levels of the organization.