Engagement & Conversion Hacking

This article focuses on the critical role of personalization and recommendation strategies in optimizing user engagement and monetization for video services. It highlights that an effective approach to personalization is not just about driving engagement but also about enriching the entire content lifecycle, including content strategy, curation, and scheduling.

Reimagining the contentsupply chain – four keylearnings from NAB25

Mediagenix Wins Multiple Awards at 2025 NAB Show with Humanized Semantic Search, Scheduling Automation and Strategic (Content) Planning

Mediagenix has been recognized for its pioneering advancements in media technology, earning three prestigious awards at the 2025 NAB Show.

What Media Companies Can Do to Become More Data-Driven, Automated, and Connected

How mature are media companies in adopting data-driven decision-making? How many media companies have a structured approach to automation? How well-connected are the systems within media organizations? What percentage of media companies have fully integrated strategies for automation, data, and connectivity?

The Content Strategy Challenge

In the first of a series of articles throughout 2024 examining the key challenges broadcasters and content rightsholders face today, Nick Moreno explores the challenges media companies face in developing content strategies amid rapid industry transformation. Data-driven insights play a crucial role in shaping strategic decisions and aligning corporate strategy with audience preferences and market dynamics.

Beyond the Bottlenecks: Streamlining Strategic Planning

In this white paper, management consultant and L6S Black Belt Gijsbert Voorneveld explains how the Strategic Planning Process of media organizations can be improved using Lean Six Sigma.