From Insight to Impact: Building a Data-Driven Content Strategy for the Modern Media Company
In today’s media environment, successful companies turn strategic planning into a continuous intelligence loop. This webinar will show how to link data and creativity to drive performance, reduce churn, and optimize catalog value
- Date 20 Nov. 2025
- Time 3:00 - 4:00 PM CET
From Insight to Impact: Building a Data-Driven Content Strategy for the Modern Media Company
Thursday, November 20th
3:00PM CET/2:00PM UTC/9:00AM EST
In today’s media environment, successful companies turn strategic planning into a continuous intelligence loop. This webinar will show how to link data and creativity to drive performance, reduce churn, and optimize catalog value.
Register now for this webinar!
Live webinar
Unlock the next era of content strategy
Where insight and imagination work together to drive growth and engagement.
- Turn audience intelligence into strategy – use data to uncover which audiences resonate with which content, and to guide what content to acquire or create next.
- Build a Self-Optimizing Content Flywheel – connect content strategy, curation, scheduling, and engagement data into a continuous loop to make smarter content decisions, by anticipating rather than reacting.
- Reduce churn and control content costs – leverage strategic content planning to maximize audience retention and ROI.
- Expand your Effective Catalog Size (ECS) – use personalization to make more of your catalog work harder and reduce wasted assets and content write-offs.
- Unify creative and business teams – plan, manage, and personalize content through collaborative workflows with one source of truth, not spreadsheets.
Date: November 20th, 2025
Time: 3:00PM CET/2:00PM UTC/9:00AM EST
Voices Shaping the Conversation
Hear from industry experts and our in-house strategists how data help to shape smarter content strategies.
Speakers:
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Ivan Verbesselt Chief Strategy and Marketing Officer -
Gijsbert Voorneveld Media Consultant -
Neeraj Shah Product Manager
Want to Turn Personalization Into Real Viewer Engagement?
Learn more about what effectiveness gains are possible when focusing on improvements in the Strategic (Content) Planning function.
This white paper explores the drivers, pitfalls, and opportunities in Strategic Content Planning, revealing how even small improvements can deliver massive gains. By reducing Churn by just 1%, a streamer could see revenues soar by 20%, while better alignment between catalog and audience demand can cut content spend by up to 20%.
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