When you get right down to it, you can say that we provide a kind of ERP system for media companies that offer their viewers content on diverse channels and platforms. It consists of modular software solutions that come as desktop applications or web-based applications in the cloud.

What we particularly pride ourselves on is that we optimise and automate the life cycles of content and streamline the customer’s content supply chain from acquisition over planning, scheduling and rights management to publication and beyond.

And to think that we started out in 1992 as software buffs who helped the first commercial channel in Flanders move away from Excel sheets and handwritten programme schedules. Now, after more than a quarter century of close collaboration with an ever growing international customer community, we rank among the top of tech vendors in the international media industry.

In this age of accelerating change with people watching video content anywhere anytime on an increasing array of devices, our innovative software solutions are at the heart of future-proof media operation ecosystems.

Our customers include public and commercial radio and TV stations, on-demand platforms, OTT streamers, telcos and their service providers.  BBC, Discovery, Viacom, … they all go for growth in this excitingly fast-paced media world. And we are proud to be right by their side.

Channels & Services
Net Promoter Score


Start-up of the MEDIAGENIX Americas office in Fort Lauderdale, the operational centre for North & South America and Canada.
The MEDIAGENIX headcount passes the 200 employees mark.
Start-up of the MEDIAGENIX APAC office in Bangkok, the operational centre for the Asia-Pacific region.
The growth of international customers helps MEDIAGENIX get a foothold on new markets. MEDIAGENIX opens a commercial beachhead in Singapore for the APAC region.
The MEDIAGENIX headcount passes the 100 employees mark.
Orange (then France Télécom) becomes the first customer to use WHATS’ON also for VoD services and online content.

Telcos, cable operators, service providers and other new players start entering the market. MEDIAGENIX answers with innovation, expansion and regional partnerships:

  • WideOrbit for the United States and Canada. WideOrbit distributes WHATS’ON as an OEM product under the name of WO Program.
  • Qvest Media (2009) for the Middle East.
First steps on the German market with public broadcaster WDR.
A growth boost, which one year later leads to the birth of WHATS’ON. Little by little an increasing number of top North European broadcasters start using WHATS’ON for their linear transmissions.
Via VTM, the company is introduced to the Danish commercial channel TV2. This marks the start of inroads into the Scandinavian market, driven by word-of-mouth increasingly also among public broadcasters. In the meantime in Belgium, public broadcaster RTBF becomes a customer, too. The company is now named MEDIAGENIX.
A couple of software buffs found the company OO Partners (OO stands for Object Oriented), with a first major project at the new Belgian commercial broadcaster VTM: designing a software solution for programme scheduling. Their project—called PSI for Integrated Planning System —is redesigned into a real product, PSI96.


We enable broadcasters and content providers to grow in the ever-changing media landscape, by providing innovative solutions that optimise their channel management and content life cycle.


WHATS’ON is the reference in the market

Our product is ‘the’ reference in an ever changing market because of the inspired solutions it offers and by being easy to implement and run.

Leader through customer delight

Be the leading solutions partner around the globe with a locally relevant offering and by making every customer a reference.

As a partner we excel in services and delivery

We empower globally distributed expert teams to deliver and support qualitative, innovative and tailored solutions that enable our customers in their fast evolving media market.

People love working here

Together we build a global adaptable and customer-oriented team of well-trained and motivated colleagues, in an open culture where individual differences are valued.


Award - Great Place To Work - Certified 2019
Award - Export Lion 2016 - Flanders Investment & Trade