The Transformation of TV

How will the market develop during the 2020s? Views about the next decade vary significantly and there are potentially disruptive developments, that could lead to very different outcomes by 2030.
 
This white paper develops four scenarios for 2030, illustrative stories potential futures, based on plausible extrapolations from current market conditions.
 
A Content Connect Initiative white paper.

White paper cover: Transformation of TV
White paper illustration: Transformation of TV

Has the digital transformation only just begun?

Looking back on the 2010s
 
Developments during the 2010s have fundamentally changed the TV market, lowering barriers to entry, and stimulating investment and innovation. In response, TV companies, broadcasters, and programmers have invested in digitally transforming their operations and supply chains and in rolling out streaming services and advanced advertising offerings.
 
Varying views on the 2020s
How will the market develop during the 2020s? Views vary significantly, with executives identifying a range of constraining factors that could limit the potential for further change – but there are also potentially disruptive developments that could lead to very different outcomes by 2030.
 
Scenarios for the market in 2030
 
In this white paper, the Content Connect Initiative explores perspectives on the key factors set to shape the industry during the decade ahead and a set of future scenarios for the market in 2030. A constant in all is that TV companies will need to complete their digital transformations, modernizing their operations and supply chains to unlock the full potential of streaming and advanced advertising, if they are to remain relevant and competitive in 2030.
 
Expert contributions
 
The white paper also includes expert contributions from leading industry executives, Christy Tanner, Mike Darcey, Ian Whittaker, and Emily Horgan, exploring developments in the US market, the evolution of streaming, the prospects for Europe’s commercial broadcasters, and the future of kids TV.

Download the whitepaper here

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