The Transformation of TV
How will the market develop during the 2020s? Views about the next decade vary significantly and there are potentially disruptive developments, that could lead to very different outcomes by 2030.
This white paper develops four scenarios for 2030, illustrative stories potential futures, based on plausible extrapolations from current market conditions.
A Content Connect Initiative white paper.
Has the digital transformation only just begun?
Looking back on the 2010s
Developments during the 2010s have fundamentally changed the TV market, lowering barriers to entry, and stimulating investment and innovation. In response, TV companies, broadcasters, and programmers have invested in digitally transforming their operations and supply chains and in rolling out streaming services and advanced advertising offerings.
Varying views on the 2020s
How will the market develop during the 2020s? Views vary significantly, with executives identifying a range of constraining factors that could limit the potential for further change – but there are also potentially disruptive developments that could lead to very different outcomes by 2030.
Scenarios for the market in 2030
In this white paper, the Content Connect Initiative explores perspectives on the key factors set to shape the industry during the decade ahead and a set of future scenarios for the market in 2030. A constant in all is that TV companies will need to complete their digital transformations, modernizing their operations and supply chains to unlock the full potential of streaming and advanced advertising, if they are to remain relevant and competitive in 2030.
Expert contributions
The white paper also includes expert contributions from leading industry executives, Christy Tanner, Mike Darcey, Ian Whittaker, and Emily Horgan, exploring developments in the US market, the evolution of streaming, the prospects for Europe’s commercial broadcasters, and the future of kids TV.
Download the whitepaper here
Get inspired
Check out our other white papers
02 Jul. 2024
Your content lifecycle. Lean. Smart.
Corporate brochure — Read all about smart content solutions for audience engagegement and content lifetime value. To strategize. Manage. Engage.
07 May. 2024
Beyond the Bottlenecks: Streamlining Strategic Planning
In this white paper, management consultant and L6S Black Belt Gijsbert Voorneveld explains how the Strategic Planning Process of media organizations can be improved using Lean Six Sigma.
21 Aug. 2023
How to make FAST faster, cheaper, and better
How to thrive in the crowded FAST lane? Views from experts in the field, rules for success, and practical pointers.
26 Jun. 2023
Lean Six Sigma for Media Organizations
How media organizations can use Lean Six Sigma to improve their processes and become more data-driven, more connected, and more agile.
27 Mar. 2023
Scaling up VOD operations
Over a decade of experience has shown us that VOD businesses can massively scale up without overwhelming limited content ops teams. In this whitepaper we will share our experience working with some of the world’s leading VOD businesses.
