The Content Scheduling Challenge
Nick Moreno on the need for a flexible, “Best of Breed” approach to media supply chains, combining specialized solutions that are interconnected for greater responsiveness.
The Content Scheduling Challenge
In the third of a series of articles that look at the key challenges broadcasters and content rightsholders face today, Nick Moreno, Mediagenix’s Director of Product Marketing, examines the challenge of engaging audiences through scheduling.
Mastering the agility imperative
In this article, Nick Moreno emphasizes the need for agility in scheduling content. Broadcasters must quickly launch, manage, and potentially shut down channels in response to shifting market demands and technological advancements. He advocates for a flexible, “Best of Breed” approach to media supply chains, combining specialized solutions that are interconnected for greater responsiveness. While automation in scheduling is increasing, maintaining adaptability and strategic flexibility is crucial for future success.
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