Mediagenix: A 2025 IDC Innovator
Discover why Mediagenix was named an IDC Innovator in Media and Entertainment, 2025.
Mediagenix: A 2025 IDC Innovator
Discover why Mediagenix was named an IDC Innovator in Media and Entertainment, 2025. This exclusive IDC Innovators report excerpt spotlights how Mediagenix helps its global customers strategically run a mix of OTT, VOD, and linear business in supporting their content workflow and in helping them drive efficiencies from acquisition, rights management, planning, and scheduling to publication and beyond.
Download the IDC Innovators Excerpt “IDC Innovators: Media and Entertainment, 2025” to explore how innovation will power the next wave of media transformation.
Why Mediagenix Was Named an IDC Innovator
According to the IDC Innovators report, “Mediagenix positions itself as the global provider in smart content solutions to profitably connect the right content to the right audience. Its modular SaaS platform orchestrates the entire content life cycle to actively drive content lifetime value and audience engagement. Content strategy, content value management, content scheduling, and content personalization all converge into one lean, companywide collaborative flow revolving around one source of truth. This ‘unified’ approach to the content life cycle makes it unique in the industry.”
The role of Personalisation in the content lifecycle
Personalisation-driven content technology innovates the entire content lifecycle:
- Driving the leading workflows from content and audience intelligence
- Better content strategy decisions
- Semantic search and content discovery to streamline the curation process
- Scheduling automation to accelerate the launch of engaging channels
“Mediagenix exemplifies innovation in media operations with its unified, AI-powered approach to content strategy, scheduling automation, and intelligent discovery,” said Alex Holtz, Research Director, Worldwide Media and Entertainment Digital Strategies at IDC. “By integrating tools like Human Semantic Search and Smart Content Pool into a modular SaaS platform, Mediagenix delivers a differentiated, end-to-end content life-cycle solution that boosts efficiency, accelerates time-to-air, and improves audience engagement. In a market where media companies struggle with automation and system connectivity, and where rapid cloud adoption adds operational complexity, Mediagenix enables seamless orchestration across multiple platform distributions, helping media companies confidently navigate transformation with minimal disruption.”
Personalisation is a Strategic Driver
Unlike traditional personalization approaches that focus on the front-end user layer, Mediagenix applies content and audience intelligence across the entire content chain. By integrating Mediagenix Recommendation into core planning and scheduling tools, customers can act on real-time engagement data to improve performance across:
- Discovery and Curation
- Scheduling
- Strategic Planning
Get the 2025 IDC Innovators Excerpt to learn how Mediagenix helps media organizations drive profitability and efficiency through innovation.
If you are looking to get more effective in profitably connecting the right content to the right audience by leveraging content and audience intelligence – this report is your guide.
An IDC Innovators report presents a set of vendors – under $100M in annual revenue at the time of selection – chosen by an IDC analyst within a specific market that offer a new technology, a groundbreaking solution to an existing issue, and/or an innovative business model. It is not an exhaustive evaluation or a comparative ranking of all companies, but rather a document that highlights innovative companies in a specific market segment. IDC INNOVATOR and IDC INNOVATORS are trademarks of International Data Group, Inc.
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