Streamers, broadcasters, and social platforms all face the same challenge: how to deliver the right content at the right time while keeping costs under control. With content often making up more than 60% of annual expenses, Effective Strategic Content Planning isn’t just a nice-to-have, it’s a business-critical function that directly impacts revenue and viewer retention.
 
This white paper explores the drivers, pitfalls, and opportunities in Strategic Content Planning, revealing how even small improvements can deliver massive gains. By reducing Churn by just 1%, a streamer could see revenues soar by 20%, while better alignment between catalog and audience demand can cut content spend by up to 20%.
 
Whether you’re a commercial platform or a public broadcaster, these insights show how smarter planning can fuel growth, reduce waste, and strengthen your bottom line.