IBC 2025: Data Driven Content
A DPP Report, The media industry stands at an inflection point where traditional content planning methodologies are proving inadequate for today's fragmented landscape. The real challenge isn't just connecting content to audiences; it's designing content strategies that anticipate rather than react.
IBC 2025: Data Driven Content
A DPP Report
The media industry stands at an inflection point where traditional content planning methodologies are proving inadequate for today’s fragmented landscape. The real challenge isn’t just connecting content to audiences. It’s designing content strategies that anticipate rather than react.
The companies that will thrive in tomorrow’s media landscape are those transforming planning from an annual ritual into a real-time intelligence layer that continuously optimizes strategy.
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Augmenting imagination with intelligence
Data-driven strategic planning brings a radical shift compared to traditional content planning processes. By leveraging anonymised demographic clustering media companies can identify which content types resonate with specific audience segments before commissioning begins. Engagement data from recommendation engines reveals not only what audiences watch, but also what they’re missing—revealing content gaps that traditional research overlooks.
Read now “IBC 2025: Data Driven Content”, DPP’s report researched and written by David Thompson, and edited by Mark Harrison.