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Engagement & Conversion Hacking

This article focuses on the critical role of personalization and recommendation strategies in optimizing user engagement and monetization for video services. It highlights that an effective approach to personalization is not just about driving engagement but also about enriching the entire content lifecycle, including content strategy, curation, and scheduling.

Engagement & Conversion Hacking - Article cover.

Engagement & Conversion Hacking

 

Learn more about how an effective personalization and recommendation approach can optimize user engagement.

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Engagement & Conversion Hacking - Article cover.

Reimagining the Content Lifecycle around Personalization

An effective recommendation & personalization strategy has an existential importance to all video services to drive engagement and monetization for ever-more fragmented audiences.

 

But the opportunity is significantly greater than that.

 

By injecting this kind of intelligence upstream in the content lifecycle to enrich the content strategy, curation and scheduling processes, we can establish a self-optimizing content monetization flywheel that not only profitably connects the right content to the right audience but gets better at doing so with every turn of the flywheel.

See These Strategies in Action!

Want to go beyond the theory? Discover how industry leaders are applying personalization and recommendation to reshape their content workflows—live and in practice
 
“Watch the webinar ‘How Personalization and Recommendation Can Revolutionize the Content Supply Chain’ to discover how data-driven decisions are transforming content workflows from end to end.