Engagement & Conversion Hacking
This article focuses on the critical role of personalization and recommendation strategies in optimizing user engagement and monetization for video services. It highlights that an effective approach to personalization is not just about driving engagement but also about enriching the entire content lifecycle, including content strategy, curation, and scheduling.
Engagement & Conversion Hacking
Learn more about how an effective personalization and recommendation approach can optimize user engagement.
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Reimagining the Content Lifecycle around Personalization
An effective recommendation & personalization strategy has an existential importance to all video services to drive engagement and monetization for ever-more fragmented audiences.
But the opportunity is significantly greater than that.
By injecting this kind of intelligence upstream in the content lifecycle to enrich the content strategy, curation and scheduling processes, we can establish a self-optimizing content monetization flywheel that not only profitably connects the right content to the right audience but gets better at doing so with every turn of the flywheel.