Mediagenix
Resources
News
Ivan Verbesselt: “We need to rely on actual data, not on guesswork.”

Ivan Verbesselt: “We need to rely on actual data, not on guesswork.”

Watch our Chief Product and Marketing Officer in an interview with IABM upon winning the BaM Award for Monetization.

IABM Interview with Ivan Verbesselt, Chief Product and Marketing Officer for MEDIAGENIX, upon winning the BaM Award for Monetization.

Watch the interview:

“I am very pleased to receive this award because whatever you do in this industry is business. We need to be able to monetize our content effectively. Ultimately, the industry will need to become more refined, not only in measuring success but also in predicting the success of content. That’s precisely what Ratings Artist is about – using a scientific approach to predict ratings, not relying on guesswork but on actual data within the system.”

06 Aug. 2026

Mediagenix Helps Broadcasters Prepare for Brazil's DTV+ (TV 3.0) Future at SET Expo

24 Jul. 2026

Mediagenix Showcases the Real-Time Media Enterprise at IBC2026

17 Jul. 2026

Mediagenix Introduces Trusted Agentic AI Operating Model for the Real-Time Media Enterprise

16 Jun. 2026

5 Things Media Companies Are Doing with Mediagenix Right Now

As media operations become more demanding, this article explores five real-world ways broadcasters, streamers, and content distributors are using Mediagenix today to simplify workflows, boost agility, and scale smarter.

10 Jun. 2026

Programming at Scale: Why Channel and Platform Operations Are Reaching a Breaking Point

Television operations once relied on predictable scheduling and stable distribution. Today’s fragmented video ecosystem—spanning linear TV, FAST, streaming, and digital platforms—drives complexity, as legacy workflows struggle to manage multi-platform content, rights, and monetization.

Ivan Verbesselt: “We need to rely on actual data, not on guesswork.”

Get inspired