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Ivan Verbesselt: “We need to rely on actual data, not on guesswork.”

Ivan Verbesselt: “We need to rely on actual data, not on guesswork.”

Watch our Chief Product and Marketing Officer in an interview with IABM upon winning the BaM Award for Monetization.

IABM Interview with Ivan Verbesselt, Chief Product and Marketing Officer for MEDIAGENIX, upon winning the BaM Award for Monetization.

Watch the interview:

“I am very pleased to receive this award because whatever you do in this industry is business. We need to be able to monetize our content effectively. Ultimately, the industry will need to become more refined, not only in measuring success but also in predicting the success of content. That’s precisely what Ratings Artist is about – using a scientific approach to predict ratings, not relying on guesswork but on actual data within the system.”

10 Jun. 2026

Programming at Scale: Why Channel and Platform Operations Are Reaching a Breaking Point

Television operations once relied on predictable scheduling and stable distribution. Today’s fragmented video ecosystem—spanning linear TV, FAST, streaming, and digital platforms—drives complexity, as legacy workflows struggle to manage multi-platform content, rights, and monetization.

09 Jun. 2026

Mediaset Italia Modernizes Content Supply Chain and Channel Operations with Mediagenix

Mediagenix, today announced that Mediaset Italia, part of MediaForEurope (MFE), is advancing its content supply chain transformation by enriching its channel scheduling operations with the Mediagenix platform.

03 Jun. 2026

From Static Data to Decision Intelligence

Media firms are shifting from static dashboards to decision intelligence—connecting siloed data into a real-time decision layer. With semantic intelligence, they unlock content value, optimize programming, and drive faster monetization and audience engagement.

23 Apr. 2026

Mediagenix Sweeps 2026 NAB Awards With Wins for Product of the Year and Best of Show for Scheduling Optimization

Mediagenix wins for its Scheduling Optimization capabilities that help broadcasters and FAST operators move beyond traditional scheduling automation toward continuous channel performance optimization.

25 Mar. 2026

Accelerating Content Licensing and Distribution Sales Cycles

Accelerate content licensing and distribution with unified title management, real‑time rights clarity, and semantic insights that help media teams close deals faster.

Ivan Verbesselt: “We need to rely on actual data, not on guesswork.”

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