Pre-Sales Consultant Paulo Gonçalves brings MEDIAGENIX deep knowledge of the Middle East media industry

Paulo Gonçalves brings extensive expertise in the media management software industry and a deep knowledge of media organizations' business and operational requirements in the Middle East region.

Brussels, 12 May 2023  – MEDIAGENIX, a leading business solution provider to the media industry with the WHATS’ON Media Business Management Platform and the BeBanjo SaaS solution for VOD planning and scheduling, is pleased to announce that Paulo Gonçalves has joined the team as Pre-Sales Consultant. Paulo brings extensive expertise in the media management software industry and a deep knowledge of media organizations’ business and operational requirements in the Middle East region.

Paulo Gonçalves has over 20 years of experience in various business development, pre-sales consulting, business analysis and product management roles, leading and contributing to many new projects in the Broadcast, VOD and Mobile TV businesses.

As Pre-Sales Consultant, Paulo will advise broadcasters and digital players in the Middle East on the best solution to streamline workflows, maximize efficiencies, minimize waste and costs, and increase revenues from content. His deep understanding of content operations will enable him to provide tailored advice to companies looking to future-proof their content supply chain.

“I am delighted to join the MEDIAGENIX team,” said Paulo Gonçalves. “This is a great team with a well-established reputation and a market-leading software suite for media business management. I am excited to help media organizations engage viewers across multiple VOD, linear or FAST platforms in a scalable way without running into operational constraints or costly complexities.”

“We are thrilled to welcome Paulo to our team,” said Françoise Semin, Chief Commercial Officer at MEDIAGENIX. “His extensive experience and knowledge of this industry and this market will be a valuable asset to support media companies developing their business in the world. We look forward to Paulo engaging with our existing and new customers and our partners.”

His extensive experience and knowledge of this industry and this market will be a valuable asset to support media companies developing their business in the world.

Media Contact

Geert Van Droogenbroeck, MEDIAGENIX Marketing Officer

Geert.van.droogenbroeck@mediagenix.tv

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