Open House Madrid
Talks & Connections
Join us at the Hotel Amura Alcobendas in Madrid on Friday, October 17th for an engaging morning of insights and networking: You’ll learn about:
- How to bring new generations of data, AI innovations, and advanced automation to TV channel programming?
- How can audience intelligence and semantics help you deliver the right content to the right viewers—everywhere, every time?
Venue: Hotel Amura Alcobendas, Madrid
Date: Friday, October 17th, 2025
Time: 9:30 AM – 2:00 PM
Revolutionize the Content Supply Chain
Want to create dynamic schedules that engage your audience with less manual work? Join us in Madrid on Friday, October 17th, you’ll see how editorial strategies powered by real audience insights and viewer ratings can transform your content line-ups.
Our panels with industry leaders and Mediagenix customers will reveal how our platform supports the full content supply chain; from smarter content acquisition to personalized user experiences. Discover how viewer data can drive better decisions, enrich your catalog, and keep your audience coming back for more.
What to expect?
Join us for an inspiring day with Mediagenix! The agenda includes focused presentations, live demos, and an interactive industry panel discussing key industry challenges and solutions. Enjoy networking opportunities over coffee and lunch, and wrap up with in-depth demos, Q&A, and actionable insights for your business.
- Establishing a collaborative workflow on content strategy that seamlessly connects editorial creativity, business, finance and content acquisition around one workflow where audience intelligence, content intelligence and budget naturally yield a plan, driving content ROI
- Smart curation that naturally creates content bundles rooted in data and deep semantic understanding of both content and target audiences
- Advanced Scheduling Automation that yields engaging schedules from a high level editorial intent all the way down to a presentation schedule ready for playout, enabling dynamic self-optimization of the content line-up based on viewer ratings
- Humanized recommendations and conversational interactions proven to significantly increase engagement, conversion and retention
Come for the insights, stay for the conversations, and leave with practical knowledge you can put to work—plus make new connections with other industry leaders.
Agenda
This is the agenda for the day. Do not miss the industry-leading panel discussing how to maximise ROI with intelligent content management!
- 09:30 – Arrivals, coffee and networking
- 10:00 – Setting the Scene: Getting the Right Content to the Right Audience
By Ivan Verbesselt, Mediagenix - 10:25 – Smart Automation for Scheduling Efficiency
By Paulo Gonçalvez & Daniel Schvartzman, Mediagenix - 11:10 – Panel Discussion: “Maximizing ROI Through Smarter Content Management”
- Santiago Miralles, Knox MediaHub
- Asier Anitua, Telefónica Servicios Audiovisuales
- Alex Tidow, ex-Olympic Channel Services
- Moderated by Bea Alonso, Independent Consultant
- 12:00 – Coffee Break
- 12:30 – Engaging Audiences On-Demand
By Patricia Blanco, Mediagenix - 13:00 – Strategies for Content Personalization & Recommendation
By Gabriel Mandelbaum, Mediagenix - 13:30 – Q&A and closing
- 14:00 – Relaxed networking lunch