Televisa
Launching an international OTT strategy. Televisa launches Blim in order to retain subscribers with exclusive Spanish speaking content on its own On-Demand platform.
Televisa
Televisa launches Blim in order to retain subscribers with exclusive Spanish speaking content on its own On-Demand platform.
Customer background
Blim is the streaming platform of the Televisa Group. Released in Q1 2016, the service is available for all of Latin America. It offers original series, telenovelas, animation and international content.
After Televisa witnessed the growing success of Netflix compared to cable television, they decided to withdraw all of the Televisa content from Netflix and create Blim, a “Netflix like” SVOD platform, with the goal of keeping subscribers on their own platform.
“We are very happy to work with Spideo and be able to bring an enhanced video experience to our users. Our collaboration has been seamless, from the very fast and easy integration to the end result which already makes a real difference in terms of transformation, engagement and exposure on the platform.”
Enrique Jaime
Head of Product at Televisa
Personalized UI
Blim’s subscribers enjoy a fully personalized experience, from the homepage throughout the navigation on the platform, as well as smart and relevant suggestions for movies, TV shows and premium content.
Similar Content
All content pages propose similar content based on content-based or popularity criteria.
Analytics
By tracking performance and user segmentations Spideo provides tools for Televisa to activate Business Rules that adapt the Spideo features according to the metrics.
Inspirations
Customer stories
04 Apr. 2022
SKY Switzerland
SVOD and OTT services experience the risk of churn due to seasonality while broadcasting new seasons of popular shows. How can accurate and relevant recommendations help them in delivering the right content at the right time in order to avoid churn in such a context? How can they keep their users engaged with personalized recommendations?
01 Jul. 2019
Televisa
Launching an international OTT strategy. Televisa launches Blim in order to retain subscribers with exclusive Spanish speaking content on its own On-Demand platform.
Content Personalization
Recommendation engines for streaming platforms – Discovery based on Trust, Transparency, and Controllability – Real time Personalization