ADN
SVOD platforms need recommender systems
ADN
The collaboration with Spideo began in 2016, with an aligned vision. The business model was made on the basis of the growth of the ADN platform, which perfectly scaled with their needs throughout the years.
Customer background
ADN serves more than 300.000 customers each month, with a catalog of more than 2000 hours of animation. Founded in 2014, it quickly became one of the strongest European SVOD animation platforms.
Collaboration with Spideo began in 2016. The business model was designed with ADN’s growth in mind. That way, the tooling was able to scale perfectly alongside their needs throughout the years.
“Spideo’s semantic approach appealed to us. It’s not confined to video content and works across mediums. We want to explore all possibilities for our business.”
Julien Lemoine
Managing Director of ADN
Products used by ADN
- Recommend
Creates links between all content items for efficient recommendations. - Discover
Surprises and expands horizons with content people are sure to love. - Personalize
Analyses tastes, moods and themes to generate hyper-personalized recommendations. - Dashboards
The power to manage content, define rules, and assess analytics at your fingertips.
“We love battle mode and the onboarding process. People can pick content while creating a new profile. It generates instant recommendations. It’s the best product.”
Julien Lemoine
Managing Director of ADNThe Process
Challenge
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ADN needed a recommendation system for their SVOD platform.
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They needed a logical way to order their catalog.
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They wanted to help people find content faste
Solution
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Provide recommendation tools that are simple and that adapt to the SVOD platform.
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Provide tools and working models tailor made for their business.
How Spideo helped
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Spideo’s solution was both semantic and organic. It wasn’t only about data, but also about people and creativity.
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ADN was growing and planning for the future. Spideo perfectly fit their business and their needs.
Results
Using Spideo, ADN managed to:
- Organize their catalog
- Create content pathways through recommendations
- Gamify recommendations
- Provide a better User Experience
- Increase the time people spend on the platform
- Increase the watch time per user
- Gain a competitive edge
“Integrating Spideo was a smooth and easy process. A great approach, with a great project manager. It felt quite organic.”
Julien Lemoine
Managing Director of ADNInspirations
Customer stories
04 Apr. 2022
SKY Switzerland
SVOD and OTT services experience the risk of churn due to seasonality while broadcasting new seasons of popular shows. How can accurate and relevant recommendations help them in delivering the right content at the right time in order to avoid churn in such a context? How can they keep their users engaged with personalized recommendations?
01 Jul. 2019
Televisa
Launching an international OTT strategy. Televisa launches Blim in order to retain subscribers with exclusive Spanish speaking content on its own On-Demand platform.
Content Personalization
Recommendation engines for streaming platforms – Discovery based on Trust, Transparency, and Controllability – Real time Personalization